Description

Key Responsibilities

• Develop and maintain a compelling, consistent product narrative across channels to increase product adoption.
• Create high-quality content (blogs, case studies, presentations, videos) that drive awareness, conversion, adoption, and expansion.
• Ensure use case and product capability based content is tightly integrated into demand gen campaigns, market analysis, sales and CS materials, and lifecycle journeys.

• Own the customer lifecycle marketing strategy, from onboarding through adoption, renewal, and expansion.
• Write automated, personalized nurture content and design the experience that delivers relevant content at the right lifecycle stages.
• Map and optimize key lifecycle moments (onboarding, feature adoption, expansion, renewal) with education-driven communications.
• Use behavioral triggers to guide customers with in-app messaging, targeted campaigns, and educational nudges.
• Build and scale customer advocacy programs (that demonstrate customer value and understanding outlined in: case studies, testimonials, customer proof points).
• Work with Sales and Customer Success to identify champions and amplify their stories externally.

• Lead the restructuring and rewriting of the Help Centre to shift from feature-led to use case–basedorganization.
• Develop clear, actionable resources that help customers achieve outcomes (e.g., “How to create an Index-linked contract” vs. “AI agents how to guide”).
• Collaborate with Product, Design, and Support to ensure the Help Centre aligns with customer workflows, not product menus.
• Introduce multi-format education content leveraging AI tools (videos, tutorials, templates, checklists) to accommodate different learning styles.

• Partner with Product, Customer Success, Sales, Sales Enablement and Marketing teams to ensure alignment between roadmap, customer journey, and education.
• Enable Sales and CS teams with narratives, lifecycle content, and adoption-focused resources.
• Collaborate with Revenue Operations to measure impact of content, Help Centre, and Lifecycle programs.

What we're looking for

• 5+ years in content marketing and customer lifecycle marketing, ideally in a B2B analytics or SaaS business.
• Proven track record in storytelling or product marketing
• Some experience restructuring knowledge base/Help Centres into customer-centric format is very welcome.
• Strong writing skills with ability to make complex concepts simple and actionable.
• Some experience in customer advocacy program design and execution.
• Data-driven mindset, even better if familiar using analytics platforms.

• Improved product adoption and feature usage through lifecycle campaigns and Help Centre engagement.
• Higher customer satisfaction and self-service rates driven by a more intuitive Help Centre.
• Increase in customer advocacy outputs (testimonials, case studies, reference calls).
• Growth in expansion and retention metrics through lifecycle engagement.
• Increased engagement with educational content (Help Centre usage, customer campaign open/click/conversions and content engagement rates).

What we offer

• You will be a part of a growing company that is currently redefining a multi-million-dollar industry through a period of unprecedented upheaval. Your work will have significant impact on this.
• You will work together with highly motivated colleagues who are curious to learn something new from you, and to teach you what they are good at.
• You will enjoy our generous vacation plan: 5-10 extra paid days off around public holidays throughout the year, in addition to 5 weeks of paid vacation.
• You can educate yourself during work hours: you can spend several hours each month attending courses, reading books, getting involved in communities. 
• We value work-life balance, and we want to make sure you can spend quality time with your family or enjoy your hobbies when your workday is over.
• We will help you grow your career: our managers will help identify areas of improvement for you, either if you want to grow into a specialist in your field, or if you want to eventually go into leadership / management direction.

• Our Impact: We’re category leaders digitalizing the way ocean and air freight is procured bringing on-demand actionable data to all industry stakeholders. We’re moving fast.
• Our Technology: Deep data analytics and integrations coupled with a scalable, sleek and beautiful user interface.
• Our Team: Shipping, consulting and tech all-stars on our roster.
• Our Values: We are one. Variety and fairness. Transparency builds trust. Modernization through data.