Arrow Enterprise Computing Solutions (ECS), a part of Arrow Electronics, brings innovative IT solutions to the market to solve complex business challenges. We deliver value-added distribution, business consulting and channel enablement services to leading technology manufacturers and their channel partners. We help businesses grow faster, operate efficiently and transform in a dynamic market.

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CITRIX PRODUCT MARKETING MANAGER

Arrow ECS is seeking a Citrix Product Marketing Manager to join our dynamic team in EMEA. We are looking for someone who will be responsible for positioning and messaging the Citrix line of products and competitive differentiators. You will partner closely with Citrix/ Cloud Software Group, product management, sales and marketing to ensure we effectively communicate Citrix value proposition, enable revenue growth, and deliver compelling product experiences to customers.

What will you be doing at Arrow? 

• In alignment with sales strategy, develop and execute go-to-market strategies for new product launches and feature releases
• Craft clear, compelling product positioning and messaging tailored to the Citrix partner community and end- consumers as well as internally for enabling the sales teams
• Conduct market research, competitive analysis, and customer interviews to inform strategy and identify opportunities
• Partner with product management to influence roadmaps and ensure market fit
• Create and manage sales enablement tools, including pitch decks, product demos, battlecards, and case studies
• Collaborate with sales strategist and marketing to develop campaigns that drive awareness, adoption, and retention
• Measure and report against KPI’s on the effectiveness of product marketing initiatives
• Act as a product evangelist at events, webinars, customer meetings, and with industry analysts

What are we looking for? 

• Bachelor’s degree in Marketing, Business, or related field (MBA a plus).
• Minimum of 5 years of experience in product marketing within the technology or software industry.
• Strong understanding of go-to-market planning, customer segmentation, and buyer personas.
• Proven track record of developing messaging frameworks and product positioning throughout the entire product lifecycle.
• Exceptional analytical, organizational, and problem-solving skills.
• Excellent communication and presentation skills, with the ability to articulate complex concepts to both technical and non-technical stakeholders.
• Strong customer orientation and a passion for delivering outstanding customer experiences
• Ability to work effectively in a fast-paced, collaborative environment.

What is in it for you? 

• Competitive and attractive employee compensation package
• Reliable & trusting work environment
• Cooperative team with flat structures and communication
• Professional and personal development

Arrow is an equal opportunity employer and is committed to creating an inclusive and diverse working environment by providing equal employment opportunities for all qualified persons. 

Do you see yourself as our future colleague? If yes – send us your application.

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