Overview

PRODUCT MARKETING MANAGER - CITRIX at Arrow Electronics (Arrow ECS). Arrow ECS brings innovative IT solutions to solve complex business challenges, delivering value-added distribution, business consulting and channel enablement services to leading technology manufacturers and their channel partners.

Arrow is seeking a Citrix Product Marketing Manager to join our team in EMEA. The role focuses on positioning and messaging for the Citrix product line and competitive differentiators, partnering with Citrix/ Cloud Software Group, product management, sales and marketing to communicate the Citrix value proposition and enable revenue growth.

Responsibilities

• In alignment with sales strategy, develop and execute go-to-market strategies for new product launches and feature releases
• Craft clear, compelling product positioning and messaging tailored to the Citrix partner community, end-customers, and internal sales enablement
• Conduct market research, competitive analysis, and customer interviews to inform strategy and identify opportunities
• Partner with product management to influence roadmaps and ensure market fit
• Create and manage sales enablement tools, including pitch decks, product demos, battlecards, and case studies
• Collaborate with sales and marketing to develop campaigns that drive awareness, adoption, and retention
• Measure and report KPI s on the effectiveness of product marketing initiatives
• Act as a product evangelist at events, webinars, customer meetings, and with industry analysts

What we’re looking for (Qualifications)

• Bachelor’s degree in Marketing, Business, or related field (MBA a plus)
• Minimum of 5 years of experience in product marketing within the technology or software industry
• Strong understanding of go-to-market planning, customer segmentation, and buyer personas
• Proven track record of developing messaging frameworks and product positioning throughout the product lifecycle
• Exceptional analytical, organizational, and problem-solving skills
• Excellent communication and presentation skills with the ability to articulate complex concepts to technical and non-technical stakeholders
• Strong customer orientation and a passion for delivering outstanding customer experiences
• Ability to work effectively in a fast-paced, collaborative environment

What is in it for you (Benefits)

• Competitive and attractive employee compensation package
• Reliable and trusting work environment
• Cooperative team with flat structures and open communication
• Professional and personal development

Location: UK-United Kingdom - Remote

Time Type: Full time

Job Category: Product & Supplier Management

EEO Statement: Arrow is an equal opportunity employer and is committed to creating an inclusive and diverse working environment by providing equal employment opportunities for all qualified persons.

If you see yourself as our future colleague, please send us your application.

Note: The job postings and associated details reflect the information available at the time of posting.