Overview

Product Marketing Manager – FinTech SaaS

The company are a leading FinTech Software Company, experiencing huge growth with a reputation for being a market leader. They are looking for a Product Marketing Manager to join their already well-established marketing function. With over 10,000 customers, their SaaS solutions are industry recognised and award winning. You will be joining a scaling business with ambitious plans and a lot of opportunity for personal growth over the next 3 – 5 years.

The Product Marketing Manager will play a key role in supporting the go-to-market strategy and execution for our suite of software products. Reporting to the CMO and working closely with cross-functional teams, this mid-level role is ideal for someone with a passion for technology, marketing, and understanding customer needs. The ideal candidate will combine strong marketing skills, with the ability to translate technical features into customer benefits.

Industry: FinTech SaaS

Why: Award winning solutions and recently received significant investment.

Base pay range

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Key responsibilities

• Assist in developing clear and compelling messaging that differentiates products in the market.
• Support the creation of product positioning statements, value propositions, and key messaging frameworks for multiple audience segments.
• Contribute to the planning and execution of product launches. Develop launch materials, including sales enablement tools, product guides, and customer communications.
• Work closely with the sales team to provide tools, materials, and training that communicate product value and address customer pain points.
• Support the creation of product demos, product release webinars, and product walkthrough videos to drive engagement and adoption.
• Assist in planning and running Customer Advisory Boards (CABs) to gather strategic insights and build stronger customer relationships.
• Maintain ownership of the product marketing calendar to coordinate key sales enablement and customer engagement activities.
• Support sales training sessions by developing content and assisting in delivery to ensure the team understands product positioning.
• Conduct market research and competitor analysis to identify trends, opportunities, and threats.
• Gather customer insights and feedback to inform product development and marketing strategies.
• Collaborate with content and campaign teams to create engaging product-related content, such as blogs, case studies, and email campaigns.
• Track key metrics such as campaign effectiveness, lead generation, and product adoption.

Qualifications & Experience

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 2–4 years minimum experience in product marketing, or a related role, within the accountancy software, FinTech or broader Financial Services sectors.
• Experience with marketing automation tools, CRM systems, and analytics platforms is a plus.
• Strong understanding of B2B marketing principles and customer journeys.
• Excellent written and verbal communication skills with a talent for turning technical concepts into clear, customer-friendly language.
• Strong organisational and project management skills with the ability to manage multiple priorities.
• Experience managing multiple stakeholders.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing
• Industries
• Software Development
• Technology
• Information and Media
• Accounting

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