Product Marketing and Content Executive
New Today
Product Marketing and Content Executive
to join their team in Hammersmith. This is an exciting opportunity to take ownership of product marketing campaigns and content strategy, ensuring their launches and communications resonate with their audience and strengthen their digital presence. The Role As a
Product Marketing and Content Executive , you'll be at the heart of product and content strategy. You will: Product Marketing Develop clear, compelling product positioning and messaging for new and existing products, including unique selling points and target audience with associated messaging. Plan and execute product launch and re-launch campaigns including go-to-market planning, channel strategies, sales enablement materials, and launch communications. Collaborate with E-Commerce to gather insights and translate product details into customer-centric messaging. Conduct competitive analysis, stay ahead of industry trends and gather customer insights to set and refine messaging and positioning. Support the creation of product demo scripts, customer case studies, and webinar content aligned with launch and adoption goals.
Content Strategy & Creation Plan and execute a content calendar aligned with product milestones, seasonal campaigns, and SEO strategy. Write, edit, and manage high-quality content including articles, social media posts, email campaigns, landing pages, and video scripts. Manage the subcontractors to ensure that the content for events such as Black Friday and Christmas are ready in good time and to a high quality, including UGC creators, PR, Photography, Videography Optimize content for SEO and conversion best practices. Partner with design to create visually engaging marketing assets.
Performance Measurement Track and report on content and campaign performance, using insights to iterate and improve future initiatives. Contribute to setting KPIs for campaign performance, user engagement, and content-driven lead generation.
Company Marketing Work with senior management to create and maintain the company brand and digital presence
About You They're looking for someone with: 2-4 years' experience
in product marketing, content marketing, or a similar role (ideally in tech, design, fashion, or SaaS). Sound academic record; degree in a marketing-related subject would be ‘a nice to have'. Strong
copywriting and storytelling skills , with the ability to translate industry-specific concepts into clear, engaging customer-facing content. Proven experience managing
product launches or major content campaigns . Knowledge of
SEO, analytics tools (Google Analytics, HubSpot, etc.) , and digital marketing best practices. Experience working in a
small, fast-growing organisation , working with influencers, and managing sub-contractors. Creativity, attention to detail, and excellent organisational skills.
Why Join Them Be part of a
growing, ambitious company
where your ideas will make a real impact. Work on
exciting brands and campaigns , from product launches to seasonal promotions. Enjoy a
collaborative and creative environment
in their Hammersmith office.
If you're ready to take your product marketing and content expertise to the next level, our client would love to hear from you!
TPBN1_UKTJ
- Location:
- United Kingdom
- Job Type:
- PartTime
- Category:
- Marketing;Marketing;Marketing
