OverviewPerformance Marketing Specialist - Paid Social & Search (Remote, Europe)A Few Words About LearnWorldsLearning is humanity's only real superpower; it turns knowledge into skills, products, and competitive edge. LearnWorlds offers a powerful, flexible, and AI-powered e-learning platform designed for modern, complex business models. Our all-in-one platform combines course creation, website building, monetization, analytics, and automation, giving customers everything they need to build impactful, scalable learning experiences. We serve more than 11,000 customers in over 150 countries. Our team is fully remote (with optional offices in Greece and Cyprus).About the RoleWe are seeking a data-driven Performance Marketing Specialist to own and optimize paid social and search campaigns, driving LearnWorlds' growth. You will drive high-impact campaigns for product launches, demand generation, and customer acquisition, collaborating with paid social and search specialists and partnering with internal teams on campaign launches and optimizations.ResponsibilitiesPlan, execute, and own the end-to-end management of paid social and paid search campaigns, with a focus on driving new trial sign-ups and customer acquisitionConduct deep performance analysis to uncover the root causes of shifts and identify opportunities for growthTranslate data-driven insights into actionable recommendations to improve metrics (CPL, CPT, ROAS) and communicate proposals to stakeholdersPartner with internal teams on campaign launches, providing guidance on audience targeting, creative best practices, and measurementManage and optimize campaign budgets to maximize ROI and achieve pipeline and revenue targetsContinuously ideate and implement A/B tests for audiences, ad copy, and creativesWhat Your First 90 Days Will Look LikeAfter Week 2: Familiarize with paid ad account structures (e.g., Meta Ads, Google Ads) and reporting dashboardsAfter Week 3: Analyze current campaigns and propose data-backed optimizations or A/B testsAfter 1 Month: Take ownership of specific campaign tasks with support from a senior team memberAfter 2 Months: Work with internal teams on product promotions and demand generation, driving campaigns from setup to optimizationWho You AreAn Insight-Driven Analyst: you find the story behind metrics and propose data-backed solutionsA Proactive Owner: you take ownership and bring solutions, not just problemsAn Adaptable Learner: you master new platforms and strategiesAn Efficient Operator: you manage your workflow independently and prioritize effectivelyA Clear & Confident Communicator: you synthesize data into clear recommendationsA Technical Explorer: you are curious about how marketing tools work and continuously optimizeRequirements3+ years of hands-on experience in performance marketing, with a background in B2B and SaaS experience preferredProven track record of using data to drive improvements in campaign performance (CPL, CPT, etc.)Hands-on experience in paid advertising with deep expertise on at least one major platform (e.g., Meta, Google) and willingness to master new channelsDeep proficiency with Google Analytics 4Experience collaborating with cross-functional teams to launch campaignsExcellent verbal and written English communication skillsBenefitsPrivate life and health insurance planFully remote work option, with occasional in-person team meetingsPersonal annual training budgetAnnual home office allowanceCompany laptop23 days of paid time offEarly summer Fridays in July and AugustFree LearnWorlds School to build and sell your own coursesOpportunity to work with a globally top e-learning platformGrow with an entrepreneurial, international, and motivated teamAnnual company retreats #J-18808-Ljbffr