Growth Manager

Company: Miniml Location: UK wide with occasional travel North Remote: Yes

About us

Founded by Emma and Scott in 2020, Miniml is on a mission to change the way people consume household products. We offer a range of natural cleaning, laundry, and personal care products that are not only refillable but also have amazing fragrances. Miniml products are stocked in over 3,000 retailers across the UK, including Ocado, Abel & Cole, and Booths. Our business is rapidly scaling, and the next phase of Miniml is to make our brands household names in the UK. “We don't want to leave our mark on the world. In fact, we will keep working to leave no trace that we were ever here at all.” – Scott & Emma, Co-Founders

The Role

At Miniml, we’re on a mission to scale our DTC channel and are looking for a Growth Manager to design, own, and deliver the strategy that will get us there. This is a hands‑on, high‑impact role where you’ll shape the full customer journey and build scalable growth engines for the future.

You’ll be responsible for creating and executing a clear acquisition strategy, scaling performance channels, growing our subscription base, and unlocking insights from customer data to increase lifetime value. This role works cross‑functionally with senior leadership, sales, marketing, product, and operations, presenting in board meetings and contributing to the wider commercial strategy.

Key Responsibilities

• Customer Acquisition: Identify, test, and scale paid and organic channels (Meta, Amazon, Google, TikTok, affiliates, partnerships, referrals) to drive high‑quality traffic.
• Acquisition Strategy: Build and own a detailed, long‑term customer acquisition strategy that balances growth with strong unit economics.
• Budget Ownership: Manage and optimise the growth budget, ensuring efficient spend and strong ROI.
• Cohort Analysis: Regularly analyse customer cohorts to uncover retention patterns, purchase behaviours, and lifetime value drivers, turning insights into actionable growth initiatives.
• Attribution & Tracking: Build robust attribution and tracking frameworks to ensure clarity on channel performance and ROI.
• Experimentation: Run a constant pipeline of A/B and multivariate tests across funnels, campaigns, and onsite experiences to drive incremental gains.
• Customer Insights: Combine quantitative data (CAC, LTV, AOV, churn, retention) with qualitative insights (surveys, NPS, reviews) to inform decision‑making.
• Scaling Playbooks: Systematise and document repeatable growth processes to support sustainable scaling across markets and channels.
• Collaboration: Partner with marketing, product, operations, and customer service to deliver a seamless customer journey and ensure growth campaigns align with stock, packaging, and fulfilment capacity.
• Reporting: Present growth performance, insights, and recommendations to leadership and investors regularly.

Requirements

• 3–5+ years experience in growth, digital marketing, or performance marketing at a scaling consumer/DTC brand.
• Proven track record of growing acquisition and/or retention programmes with measurable revenue impact.
• Strong analytical skills with experience in tools such as Google Analytics, Looker, or similar BI platforms.
• Hands‑on experience managing paid media campaigns (Meta, Google, TikTok, Amazon) and CRM/lifecycle tools (Klaviyo, HubSpot, or similar).
• Knowledge of subscription models, retention levers, and cohort analysis.
• Experience with CRO (conversion rate optimisation), attribution modelling, and A/B testing.
• Excellent communication skills with the ability to influence and align stakeholders.
• Creative problem solver with a test‑and‑learn mindset.

Seniority level

Mid-Senior level

Employment type

Full‑time

Job function

Marketing, Consulting, and Project Management

Industries

Manufacturing