Join to apply for the Field Marketing Manager role at AxwayJoin to apply for the Field Marketing Manager role at AxwayGet AI-powered advice on this job and more exclusive features.OverviewWe are seeking our newOverviewWe are seeking our new Senior Field Marketing Manager to join the SBS team!The ideal candidate must be a great communicator and deliver a mix of marketing programs across direct sales teams and partners. They must have a proven track record of executing go-to-market strategies using integrated marketing channels and key messages that solve problems for their customers. The ability to establish strong relationships with sales organizations will be a vital key to success.Main ObjectivesBuild and manage marketing programs and campaigns in support of the company solutions line, with a focus on pipeline creationCreate end-to-end campaigns, determining the right mix of demand generation channels and tacticsSet, monitor, and review key metrics and resultsResponsibilitiesDevelop and manage strategic field marketing campaignsDevelop campaign brief – goals, objectives, audience/segmentation, target results, budgetProject manage the campaign, determining elements, channels, and stakeholdersDetermine appropriate content for the campaign and how those assets will be used across tacticsExecute, optimizing for effectiveness as needed. Manage budget and reporting. Conduct a postmortem for impact and ROIProactively engage with sales teams to coordinate, communicate, and optimize the marketing impact.Attend sales leadership meetings and help drive engagementUnderstand sales org and account alignments with repsProactively engage with inbound and outbound business development teams. During your campaign and/or activity planning, clearly define the follow-up and utilization of the business dev teams.Drive strategic Account-based Marketing (ABM) initiativesDetermine ABM strategy priorities for each sales team.Develop campaign, manage rollout, review, and interpret insights for impactBecome well-versed in the intent data tools and the insights provided. DemandBase One, TechTarget, ZoomInfo, and G2Identify partner marketing efforts that are needed to support your assigned sales teamEvent ManagementIdeate, plan, organize, and host webinar programs, including setup, registration, promotion, moderation, execution, follow-up, and analyticsDevelop a strong understanding of the target market, personas, and associated buyer journeyDevelop a strong understanding of Axway solutions and related verticals that your sales team is supportingWork collaboratively with the other regional marketing leads to develop best practices.Partner with the Digital team to execute media, social, and nurture programsQualificationsQualifications:5 plus years of demonstrated track record of successfully defining, launching, and executing demand generation strategies with excellent results as part of a Marketing Organization"Can-Do" attitude with good communication skills, including in writing and using social media, who enjoys dealing with many different stakeholdersKnowledge of CRM and Marketing Automation systems such as Salesforce, Marketo, Demandbase, Outreach25-30% Travel RequiredSeniority levelSeniority levelAssociateEmployment typeEmployment typeFull-timeJob functionJob functionMarketing and SalesIndustriesSoftware Development and IT Services and IT ConsultingReferrals increase your chances of interviewing at Axway by 2xSign in to set job alerts for “Field Marketing Manager” roles.London, England, United Kingdom 1 month agoLondon, England, United Kingdom 5 hours agoLondon, England, United Kingdom 1 month agoLondon, England, United Kingdom 4 hours agoBirmingham, England, United Kingdom 1 week agoLondon, England, United Kingdom 1 month agoGreater London, England, United Kingdom 2 days agoLondon, England, United Kingdom 1 week agoShopper Marketing and E-commerce ManagerUnited Kingdom $40,000.00-$90,000.00 3 weeks agoMarketing Operations & Digital Demand Generation Leader (Remote)Senior Manager, Integrated Marketing CommunicationsWe’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr