OverviewJoin to apply for the Marketing Specialist role at Zoho Europe. ManageEngine is the IT management division of Zoho Corporation, with over 280,000 customers worldwide and a world-class marketing team focused on enterprise IT solutions across 190 countries. We are seeking a talented, self-motivated, and dedicated marketing associate to join our UK marketing team and work on innovative marketing campaigns and strategies. The ideal candidate will have a data-driven approach and be hands-on to accomplish tasks. The candidate should be open to travel (domestic and international) and may collaborate across global time zones occasionally.The central marketing team supports channel partners and end users with campaigns, content, and programs to drive awareness and lead generation.Join Zoho Corporation Europe today and be part of a company revolutionizing the way businesses operate. Together, let’s shape the future of business software!ResponsibilitiesDevelop a strong understanding of Go-to-Market (GTM) strategies and best practices to drive effective marketing initiatives.Write high-quality, tailor-made SEO web content. Design and implement email marketing campaigns. Analyze data for continuous improvement of campaigns.Develop and execute marketing strategies for channel partners to support their business requirements and share best practices.Conceptualize effective advertisements with copies to create brand awareness, promote loyalty, and improve recall.Design and implement co-marketing programs, campaigns, and promotions with channel partners to drive brand awareness and lead generation.Plan and coordinate partner events, webinars, and training sessions. Track and analyze partner marketing performance using data-driven insights to refine strategies and improve engagement.Identify and engage with prospective end-user and reseller communities to expand opportunities for new business growth.Create and distribute sales enablement materials for the sales team and channel partners (sales decks, product brochures, email templates, case studies).Develop content for blogs, thought leadership articles, industry stories, and liaise with PR to publish in appropriate media. Create infographics, webinars, and videos.Manage the company’s presence on LinkedIn, Twitter, YouTube, and other relevant social platforms through strategic content planning and execution.Stay up to date with market trends, competitor activities, and industry best practices to keep channel marketing efforts competitive.Requirements3-5 years of relevant experience in sales/channel enablement and regional marketing. B2B/high-tech products/services preferred.Proven experience with industry tools and analytics packages including email, web analytics, and marketing automation platforms.Proven experience writing high-quality blogs and articles.Superior oral and written communication skills with strong attention to detail.Preferred qualificationsExperience in online/digital marketing/advertising.At least 2 years of marketing or product management experience in internet, software, media, and high-tech industries.Ability to manage time and multiple priorities with various internal and external stakeholders.Ability to present ideas to various levels of an organization to gain support for initiatives.Ability to work independently and autonomously.BenefitsCompetitive salary package aligned with qualifications and market value.Supportive and inclusive work environment.Participation in coaching and mentoring schemes.Company Pension Scheme.MacBook, mobile and paid SIM; company-provided lunch.A vibrant international environment and reimbursement of approved business expenses.Note: Applicant must hold a national or EU passport or valid work authorization and be within commutable distance. Successful candidates will be subject to background verification in compliance with national legislation and market standards. #J-18808-Ljbffr