Reporting Line: Lifecycle Marketing Lead Role Overview: The Marketing Programs Manager will lead the execution of regional and global marketing initiatives across EMEA, APAC, and the US. This includes managing webinars, virtual events, and trade shows, with a focus on driving engagement and supporting business growth. The role sits within the Lifecycle Marketing team and collaborates closely with Sales, Product, and Solutions teams. Key Responsibilities

Deliver marketing programs across multiple regions, including webinars, virtual events, and in-person trade shows Partner with regional sales teams and vendors to execute EMEA events aligned with global demand generation goals Manage logistics and promotion for global webinars, including post-event follow-up Support APAC campaigns tailored to local market needs, including platform-specific promotions and event coordination Collaborate with agencies and third-party partners for program execution Track and report on campaign performance, ROI, and success metrics Maintain marketing calendars and document quarterly plans Contribute to process improvements and best practices for global program delivery

Skills & Experience

Strong project management and organisational skills Proven experience in webinar and event execution Familiarity with digital marketing channels and campaign workflows Experience managing multi-region marketing initiatives (EMEA and APAC) Ability to collaborate across global teams in a fast-paced, remote environment Willingness to travel for in-person events in EMEA

Preferred Qualifications

Experience with webinar platforms (e.g. ON24) Familiarity with project management tools (e.g. Wrike) CRM experience (Salesforce preferred) Background in B2B SaaS or international marketing environments Experience engaging technical personas (e.g. engineering, product teams) Comfortable working in a matrixed organisation across time zones

Working Conditions

Remote-first role with flexibility to work from anywhere in the UK. Occasional travel required for EMEA events.

Seniority level Mid-Senior level Employment type Contract Job function Marketing Industries Software Development and Professional Services #J-18808-Ljbffr