The University of Salford is seeking a talented and curious individual to join the Marketing team as a Marketing Officer. This role is part of the Marketing, Recruitment, and External Relations directorate, specifically supporting international student recruitment. You will work closely with the International Recruitment Team to engage our audiences which includes prospective international students and their influencers, education consultants (agents) and school counsellors. Reporting to the International Marketing Manager, you will manage key projects and campaigns aimed at increasing student enrolment within priority subjects and markets, and raising the profile of the university among prospective students. This is a dynamic role, with tasks ranging from campaign management to content creation. Key Responsibilities: - Marketing Plan Delivery: Assist the Marketing Manager in implementing marketing tactics aligned with key performance indicators (KPIs). - Content Creation: Produce marketing content such as videos, web content and social media posts that promote awareness and drive recruitment for key programmes. - Paid Marketing Campaigns: Plan, set up, review, and optimize digital marketing campaigns across platforms like Meta, TikTok, and PPC to achieve targeted engagement and meet KPIs. - Collaboration: Work closely with teams including international recruitment, design, communications, social media, and insights to...