Marketing Manager

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Marketing Manager – Turn freshWIPES into a Household NameAbout UsWe’re freshWIPES— the UK’s multi-award-winning, rinse-free hygiene brand helping people stay clean and confident when they can’t shower. From hospitals and pharmacies to QVC and travel, we’re a fast-growing challenger brand with a big heart, big mission, and a very real sense of humour. We move quickly, we care deeply, and we’re building something special.The Roleend-to-end marketing— taking freshWIPES from cult favourite to household name. Strategy + sleeves-rolled-up execution. Brand + performance. Retail + digital. If you’re equally happy in Klaviyo as you are in a boardroom… hello, friend.What You’ll Be DoingOwn the full marketing strategy across digital, retail, PR, and partnerships.Plan and deliver new product launches (we’ve got some exciting ones coming).Run campaigns and budgets with clear goals and reporting (ROI is everything to us).Level up our lifecycle marketing— Klaviyo flows, segmentation, testing, reporting.Manage agencies & freelancers (creative, media, PR) and get the very best from them.Keep our brand voice consistent from packaging to TikTok, from pharmacist screens to QVC.Grow retail demand with trade marketing that makes buyers and store teams love us.Collaborate cross-functionally with Ops, Sales, and Product to keep launches smooth.Must-HavesProven experience in FMCG/retail or a high-growth challenger brand.Shopify-confident, with working knowledge of apps like Recharge and Collabs.Strong grasp of performance metrics: CAC, ROAS, MER, CLTV, contribution margin.Comfortable across all media, not just digital (retail/trade, OOH, PR, events).Calm with press & media attention (planned and… occasionally chaotic).Canva-capable for quick-turn mockups and edits.A collaborative leader who can set standards, coach freelancers, and lift the room.Nice-to-HavesExperience launching new products into retail and supporting national listings.PR & crisis comms familiarity (preferably used lightly!).Community building, influencer/UGC, and smart partnerships.Worked with eco-conscious or purpose-led brands.Why You’ll Love It HereHybrid working (HQ in East Sussex; easy reach of Brighton & London).Flexible working options that respect real life.Free hot lunch on site (yes, really).Huge creative freedom in a values-led, award-winning brand.A small, passionate team that punches above its weight— and celebrates the wins.Salary £50–70k DOE+ the chance to make a big, visible impact.We are an equal opportunities employer and welcome applications from all qualified candidates. #J-18808-Ljbffr
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Location:
Lower Dicker, England, United Kingdom
Job Type:
FullTime

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