Marketing Manager

New Today

We are looking for

a Marketing Manager to support our cyber division who is results oriented, proactive, flexible and enthusiastic about being a part of a best-in-class regional marketing team. It is imperative that you have a strong attention to detail and solid communications skills. If you have experience developing, implementing, measuring and continually improving growth-driven marketing plans to deliver lead generation and brand awareness in the cybersecurity market, we want to hear from you.

Role purpose:

The Marketing Manager is an experienced marketing professional who will be responsible for:

  • Execution of the growth-driven marketing plans and campaigns for LRQA’s cybersecurity division, under the direction of the Regional Marketing Manager and in line with global strategy and global campaign plans.
  • Delivery and continual optimisation of marketing campaigns so that we can demonstrate that the right marketing messages/campaigns are reaching the right clients at the right time, resulting in lead generation, cross and upsell opportunities, and increased brand awareness, consideration, advocacy and loyalty.
  • Working within the Regional marketing team to maximise efficiencies, effectiveness and apply marketing campaign and channel best practice. 
  • Input into and follow best practice frameworks and insights to drive effective and efficient growth.

    • Key Responsibilities:

  • Campaign planning and execution: Develop and execute multi-channel marketing plans and targeted campaigns aligned with global strategy, brand guidelines, and growth objectives for cybersecurity solutions.
  • Content development and messaging alignment: Ensure campaigns leverage approved, centrally developed content and client value propositions, applying best practice frameworks and segmentation strategies to maximise engagement, lead generation, and brand awareness. Lead on development of marketing content where needed, to support campaigns specific to the UKI region.
  • Channel management: Use appropriate marketing channels—including website, social media, email, events, webinars, online advertising, PPC, retargeting, PR, and content localisation to reach target audiences effectively.
  • Collaboration and stakeholder engagement: Work closely with the regional marketing manager, sales, technical teams, agencies, and other internal and external stakeholders to ensure timely and effective campaign delivery within budget.
  • Performance reporting and optimisation: Provide regular reports on campaign effectiveness and engagement, using insights to improve lead generation, brand positioning, and strategic alignment.
  • Thought leadership and PR delivery: Support the implementation of PR strategies to enhance LRQA’s brand visibility, thought leadership, and relationships with key industry associations and stakeholders.
  • Cross-functional contribution: Collaborate across marketing, sales, and operations to support business growth in line with strategic focus areas, including transactional, strategic, and global accounts.
  • Market intelligence: Monitor competitor activities and industry insights to inform marketing strategy and positioning.

    • Technical / Professional Qualifications / Requirements:

  • Degree-level education in marketing or a related discipline, with a minimum of four years’ experience in BB marketing, including campaign coordination and execution. Equivalent experience in a similar BB marketing role will also be considered.
  • Experience in cybersecurity is essential. Experience in certification, testing, inspection and compliance (TIC), or professional assurance services sectors would be advantageous but not essential.
  • Proven experience in delivering transactional and account-based marketing (ABM) campaigns, ideally within a BB or professional services environment. Demonstrated ability to support campaign and channel execution to drive business outcomes.
  • Proven experience in delivering transactional and account-based marketing (ABM) campaigns, ideally within a BB or professional services environment. Demonstrated ability to support campaign and channel execution to drive business outcomes.
  • Confidence with relevant digital marketing tools and platforms, including Microsoft Dynamics, Optimizely, Google Analytics, Hootsuite, SEMrush, or similar systems.
  • Experience in analysing campaign performance data, preparing reports, and making recommendations for continuous improvement.
  • Highly organised and adaptable, with a practical mindset and the ability to manage multiple tasks and meet tight deadlines.
  • Able to work independently and collaboratively within regional and global teams. A proactive, results-oriented team player with a flexible, “can-do” attitude.
  • Self-motivated, optimistic, and resilient, with a calm and professional approach in a variety of situations. Strong problem-solving skills and willingness to seek guidance when needed.

    • Pre-Employment Checks

    If you are successful in securing a role with us, you will be subject to pre-employment checks, depending on the legal requirements and practices in your country of employment. 

    If eligible these checks will include right to work, identification, verification of employment history, education, and criminal records where permitted by local law. 

    All checks will be conducted in accordance with applicable privacy and data protection regulations. 

    We will involve the third party supplier to run the background checks as needed and your data will be retained for a period as needed for the purpose of recruitment. 

    To the extent to be permitted by the applicable local law, your data may be stored outside of your employment country dependent on our operation structure. 

    Your application of this role will constitute as your consent on this paragraph. 

    Apply
    Location:
    Birmingham
    Job Type:
    FullTime

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