THE ROLEThis is a unique RGS Group appointment for a Marketing Manager to join our Group of Schools and be responsible for the day-to-day marketing activity. The role requires an enthusiastic marketing professional with experience in branding, online marketing (website and social media), design and print, PR, advertising and event management. The ability to manage multiple projects on deadline and within budget is essential, as are excellent written and verbal communication skills. Exceptional attention to detail, strong interpersonal and organisational skills and high levels of computer literacy are also necessary for this role.The role will focus primarily on the external marketing of the school as well as providing marketing support for internal events and activities. A people focussed, results-led work ethic is required.First 12 months to be based at RGS Surrey Hills (located in Box Hill) and then within the Reigate Grammar School Family of Schools permanently.KEY RESPONSIBILITIESInitially they are likely to include:MEDIADeliver an annual promotional plan aligned to the school’s marketing strategy.Pro-actively identify and create media opportunities locally and nationally, and liaise with the media as appropriate to secure coverage.Ensure that RGS Surrey Hills is appropriately advertised in line with the promotional plan, including the design and supply of artwork.Plan and develop a suite of creative executions for use within the promotional plan.Maintain the media archive, to include annual media coverage and copies of press releases and editorial.EVENTSJointly with Admissions, set up Open Events as per the schedule, including all arrangements before, after and during the events.Assist with school events, specifically with publicity and ticketing.Arrange external events and negotiate sponsorship to increase RGS Surrey Hills exposure.Develop and promote a programme of feeder school events.DIGITAL MARKETINGMonitor, develop and manage the school’s website ensuring that it is kept up to date. Innovate with new ideas to keep the website fresh and dynamic. Manage continuous SEO.Develop and implement a social media strategy across all platforms including Facebook, Twitter, Instagram and other appropriate media. Champion new ideas and initiatives.Monitor and update copy/images for on-line directories and ensure the removal of unauthorised entries.Be responsible for the use of film, video and photography across digital channels.Create accurate and engaging copy from a range of sources for use on the website, social media and the Parent Portal.PUBLICATIONSProactively plan, edit and write content for a variety of internal and external publications.Ensure consistency of the school’s brand on all materials.Oversee the design and production of all major publications including the prospectus and newsletters.Design and print (in house and externally as required) all minor and ad hoc publications including posters programmes, leaflets and flyers etc.Manage the inventory of key publications such as the prospectus.MARKETING MATERIALSRecommend, source and purchase suitable promotional items.Ensure that the reception area and meeting room/s are kept updated with suitable marketing material.Regularly update marketing displays around the school.Monitor and update signage around the school campus.Monitor noticeboards and other display areas around school, liaising with department Heads to ensure these are kept up to date and are of a high standard.Manage the school’s photo/video library and ensure photos/videos are taken at relevant events.OTHERMonitor and evaluate the effectiveness of all school marketing activities.Manage the marketing budget and ensure activities and publications are delivered as agreed.Provide marketing support for the school’s student retention programmes.Be the guardian of the school brand and ensure consistency across all media including print, off-line and digital channels.Assist with preparation for Marketing and Commercial Committee meetings.Work collaboratively with the admissions function to ensure a smooth working relationship between the two functions.Maintain constructive, professional relationships with colleagues within the Office, across the school, and with external contacts to ensure delivery of key marketing objectives.Carry out such duties as the Group Director of Marketing and Admissions or the Headmaster may reasonably require. First-hand marketing management experience in a busy and varied role.Ensure brand guardianship to ensure consistency of all collateral.Person SpecificationESSENTIALFirst-hand marketing management experience in a busy and varied role.Proven track record of delivering multiple projects to agreed timelines and budgets.All round marketing knowledge – PR, brand development, on-line and off-line media, print, design, event management, agency/contractor management, website development and updating.First-hand knowledge of maximising digital channels.Planning and budgetary management.Excellent IT skills including a working knowledge of Microsoft Office etc.Excellent written (including copywriting) and verbal communications skills.High level of accuracy and attention to detail.Diplomatic and tactful with the ability to identify and respect confidentiality.Excellent organisational and administrative skills.Ability to work as part of a team, as well as being a highly motivated self- starter, able to use own initiative and creatively problem solve.Strong interpersonal skills with the confidence to build rapport.Appropriate level of professional, personal presentation.Ability to multi-task, prioritise and work calmly under pressure.Comfortable in representing the school to various audiences – parents/pupils/staff.Must have a ‘can do’ attitude.Flexible approach to working hours. Willing to work occasionally outside of office hours for Open Mornings/ Evenings and other school events as required (may involve some weekend work).Willingness to work on both strategic and tactical tasks.A collaborative working style that acknowledges the importance of joined-up messaging across the group, that will include working closely with the marketing teams in other schools within the group.DESIRABLEPrevious experience gained within an educational environment.An understanding of the independent school’s market.Use/knowledge of content management systems.Data analysis and reporting.Use/knowledge of databases.Use/knowledge of Adobe InDesign.Confidence in working with young people.For further details and an application form, please visit: www.reigategrammar.orgClosing date: Friday 10 October 2025, 9.00am #J-18808-Ljbffr