OverviewA B2B financial services provider is seeking a Marketing Manager to design and implement marketing campaigns targeted towards B2B businesses.Base pay range: Direct message the job poster from CBSbutlerResponsibilitiesLead marketing efforts within the UK market creating personalised marketing campaigns to drive upsell & cross-sell opportunities.Plan and execute integrated campaigns across multiple channels, including content, digital marketing (social media, SEO), events, webinars, and analyst interactions, to enhance brand awareness and generate demand and brand awareness.Develop a content strategy and editorial calendar to create multifunctional content.Design leading collateral targeting B2B audiences.Drive innovation in marketing techniques and approaches.Translate sales objectives into marketing objectives and develop project plans for marketing support.Lead cross-functional project management, including communications.Identify internal and external resources for strategic account marketing execution.Execute marketing programmes on behalf of sales and provide guidance to representatives on executing programme elements independently.Measure and analyse the success impact metrics, including existing account revenue growth.Requirements5+ years of experience in marketing B2B.Proven success in revenue generation through multi-channel demand generation campaigns and client-centric marketing.Experience in marketing solutions within the B2B sector, ideally financial services.An understanding of the broker segment would be an advantage.Some strategic thinking required but will be more of an individual contributor / execution role (20% strategy, 80% execution).Please do not apply if you require sponsorship.2-days in the office with car parking available.Reading Based HWJob function | Employment type | SeniorityJob function: MarketingIndustries: Financial Services and InsuranceSeniority level: AssociateEmployment type: Full-timeNote: This description reflects the role and its requirements as provided. #J-18808-Ljbffr