Marketing Manager

New Yesterday

OverviewA global insurer is seeking a Marketing Manager to develop and implement integrated marketing campaigns, managing the website, content marketing, and event management.ResponsibilitiesWork with various key business units to define marketing requirements for campaignsCreate and implement e-marketing and event campaigns to improve brand awarenessWorking closely with stakeholders, devise thought leadership articles, blogs and other client and broker communications across all digital channels (web, email and social media)Work with digital agency to ensure website is optimised for content, accessibility and user experienceEnsure all digital platforms are kept up to date and in accordance with brand guidelinesAnalyse e-marketing, social and web data to identify trends, benchmarks, successes, and areas for improvementLead and run major broker and insurance events in the campaign calendarResponsible for ensuring marketing information is up-to-date and accurate on all Marketing & Communications operational platformsEnsure branding guidelines are adhered to across all marketing communicationsManage events on behalf of the businessRequirementsB2B insurance experience is preferred but B2B financial services would be consideredStrong presentation, writing and editing skillsEffective knowledge of CRM, Marketing Automation, Web, e-marketingAbility to translate technical and/or complicated information into clear, concise prose appropriate for various targeted audiencesStrong interpersonal skills with the ability to effectively interact with internal and external business partnersSolid knowledge of Microsoft Office Suite, Salesforce, Pardot and other business-related softwareUK experience onlyNo sponsorship of any sort will be given3-days in the officeSeniority levelAssociateEmployment typeFull-timeJob functionMarketingIndustries: InsuranceIsExpired: false #J-18808-Ljbffr
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Location:
London, England, United Kingdom
Job Type:
FullTime

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