OverviewWe are a leading digital consultancy specialising in Shopify design, development, and eCommerce marketing services. We’re looking for a B2B Marketing Manager to cement our position as thought leaders and drive a robust pipeline of highly qualified prospects aligned with our Ideal Customer Profile (ICP).ResponsibilitiesContent Marketing. Develop and execute a content strategy that positions us as thought leaders in the Shopify ecosystem; collaborate with cross-functional teams to produce case studies, testimonials, blog posts, and white papers; manage the content calendar across channels (social media, email, website); ensure all marketing copy meets brand standards and communicates our value propositions.Brand Awareness & PR. Identify and execute PR opportunities (thought leadership articles, podcast appearances, media placements); build relationships with key industry journalists and influencers; drive award submissions to elevate brand credibility and visibility.Event Management. Plan and execute webinars, workshops, and industry events; partner with the sales team to identify event opportunities that drive lead generation; oversee promotional campaigns for events (email marketing, social media, paid ads).Demand Generation. Implement targeted marketing strategies to attract highly qualified leads; oversee performance marketing efforts (LinkedIn Ads, Google Ads, retargeting) delivered by our specialist; track and report on the website’s SEO and conversion rates to ensure inbound leads.Data & Insights. Track and analyse marketing metrics (lead quality, campaign ROI); conduct competitor analysis and market research; regularly report on campaign performance and share actionable insights with leadership; work with the sales team to align marketing strategies; collaborate with the creative team to ensure brand consistency; partner with external vendors to maximise impact.About YouWe’re looking for a proactive, results-driven marketer with:5+ years in B2B marketing, preferably in the digital agency or eCommerce space.Ability to craft and execute marketing strategies that drive measurable results.A knack for creating compelling content that resonates with a B2B audience.Skilled in using analytics to inform decisions and optimise campaigns.Proven track record of organising and promoting successful events.Exceptional written and verbal communication abilities.Familiarity with marketing tools such as HubSpot, Google Analytics, and LinkedIn Ads.Salary band for this role is £50,000-£70,000 per annum25 days holiday, plus bank holidays, plus a week off paid over ChristmasCompany sick payPrivate health insuranceFully remote roleJob DetailsSeniority level: Mid-Senior levelEmployment type: Full-timeJob function: Marketing and SalesIndustries: Design Services #J-18808-Ljbffr