Marketing Manager

1 Days Old

Overview Are you a talented and creative Marketing Manager? Do you want to play a key role in developing and executing marketing strategies that enhance brand visibility, drive customer engagement, and support business growth? This is an exciting opportunity to make an impact in a fast-paced, customer-focused environment, leveraging your experience in the transportation sales industry. Key Responsibilities
Design and implement comprehensive marketing strategies to promote services and increase market share, drawing on insights from the transportation industry. Plan, execute, and optimize multi-channel marketing campaigns, including digital, social media, email, and traditional advertising, tailored to diverse customer segments such as commuters and leisure travelers. Maintain and strengthen the company’s brand identity, ensuring consistency across all marketing materials and communications, aligned with industry standards. Conduct market analysis to identify trends, customer needs, and competitive dynamics in the transportation sector to inform strategic decisions. Oversee the creation of engaging content for websites, social media, and promotional materials. Work closely with sales, product, and customer service teams to align marketing efforts with business objectives and enhance customer experience. Monitor and report on the effectiveness of marketing campaigns, using data-driven insights and tools like Google Analytics to optimize performance. Manage marketing budgets and ensure cost-effective allocation of resources while maintaining competitive pricing strategies.
Qualifications
Bachelor’s degree in Marketing, Business, Communications, or a related field. 5+ years of experience in marketing within the transportation, travel, or mobility industry, with at least 2 years in a leadership or managerial role. Proven track record of developing and executing successful marketing campaigns, similar to those implemented by leading transportation companies. Strong knowledge of digital marketing tools and platforms (e.g., Google Analytics, social media advertising, CRM systems) used in the transportation sector. Experience with customer segmentation and dynamic pricing strategies to target diverse audiences, such as commuters and globetrotters. Excellent communication and interpersonal skills, with the ability to collaborate across teams. Creative mindset with a passion for storytelling and brand building in the context of travel and mobility. Ability to analyze data and derive actionable insights to drive customer acquisition and retention. Fluency in English; additional European languages are a plus.
Preferred Skills
Experience with B2C and B2B marketing strategies in the transportation industry, including partnerships with travel agencies or online platforms. Familiarity with content management systems (e.g., WordPress) and design tools (e.g., Adobe Creative Suite). Strong project management skills and ability to manage multiple priorities in a fast-paced environment. Knowledge of sustainability trends and eco-friendly initiatives in transportation marketing.
What’s in it for you?
Competitive salary up to 50K DOE + Benefits Opportunity to work in a growing, innovative company with a strong mission. Collaborative and inclusive work environment.
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Location:
England, United Kingdom
Job Type:
FullTime

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