Marketing Manager - Beauty Industry
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OverviewJob Title: Marketing Manager – Beauty PortfolioReporting to: Head of MarketingLocation: CoventryWFH Policy: 4 days office based, 1 day work from homeHours: 36.5 hours per weekCompany: Disrupt Talent (Live Events & Exhibitions Recruitment Specialists) – Global exhibitions and event organiser, with activities in the UK and West Africa.About the Role: Lead the marketing for the beauty exhibitions portfolio – Tones of Beauty (UK) and Beauty West Africa (Nigeria). This role involves planning, executing, and managing all marketing activity for the portfolio, from strategy to post-event analysis, with a strong focus on creativity and commercial impact.Key ObjectivesDrive qualified visitor attendance and exhibitor leads for both events.Build the brand presence of our beauty exhibitions in the UK, West Africa, and globally.Establish and maintain relationships with beauty industry leaders, associations, and influencers.Key ResponsibilitiesStrategic Planning & ExecutionDesign integrated, multi-channel campaigns targeting exhibitors, distributors, retailers, salon owners, and other key visitor groups.Monitor UK beauty trends and incorporate them into campaign messaging.Identify and secure partnerships with industry associations, media outlets, and influencers to expand reach.Industry Networking & Relationship BuildingAttend industry events, exhibitions, and association meetings (primarily in London) to network with key players and foster partnerships.Represent the brand with credibility, building relationships that translate into attendance, sponsorships, and collaborations.Messaging & Brand PositioningCraft compelling, tailored messaging for each audience segment.Maintain a consistent and distinctive tone across all marketing channels.Data-Driven MarketingSet and track KPIs for each campaign.Analyse performance data to guide campaign optimisation.Use tools such as CRM, analytics platforms, and AI-driven solutions to enhance targeting and personalisation.Work closely with the Exhibition Managers to align sales and marketing efforts.Partner with the Senior Partnerships Executive and Social Media Manager to develop joint campaigns and partnerships.Brief and manage external agencies, ensuring deliverables meet timelines and budgets.Key RequirementsProven understanding of the UK beauty industry (essential), including product categories, retail/distribution channels, and key players.Passion for the beauty sector and the ability to translate industry excitement into campaigns.Willingness to attend events and meetings in London and other UK hubs3–5 years’ experience in B2B marketing (event marketing experience preferred).Data-driven, KPI-focused approach to campaign management.Familiarity with emerging marketing tools and trends, including AI-driven content and automation.Willingness to travel.Benefits & PerksIndustry-leading remuneration and bonuses rewarding results and impact.Performance-based progression with clear pathways to greater responsibility.Year-round skill development with an annual training/upskilling budget.International travel opportunities to represent our events on a global stage.Monthly team outings when sales targets are achieved.Early Friday finishes at 3:30 PM and flexible working hours.Friday lunches when weekly targets are met.£100 monthly health and wellness allowance.About UsDisrupt Talent is a recruitment partner for live events & exhibitions. We connect talent with opportunities in this fast-paced industry and welcome applications from all backgrounds.If this role isn’t the right fit, we are often recruiting across live events and exhibitions. We’d be happy to discuss other opportunities in the space.How to ApplyLet’s discuss your next step. Phone: 01926 954154 • Email: hey@disrupttalent.co.ukEEO & Accessibility: We value diversity and provide accommodations upon request to ensure an inclusive recruitment process.
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- Location:
- Coventry, England, United Kingdom
- Job Type:
- FullTime