Overview

This range is provided by Ardent Training. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

Direct message the job poster from Ardent Training

Position: Part-Time Marketing Lead (Remote, Scotland preferred but not essential)

Company: Ardent Training, an RYA-accredited online training provider for recreational and professional sailors. Since 2021, they’ve delivered expert-led video content, real-time instructor support, and interactive learning to over 5,000 students worldwide.

Location: Remote home-based (Scotland preferred but not essential)

Contract: 6-month fixed-term (with potential to extend)

Hours: Approximately 2 days/week (15–16 hours/week) (with potential to extend)

Responsibilities

• Lead the setup and ongoing optimisation of paid advertising campaigns (Predominantly Google and Meta).
• Build and manage a foundational email marketing programme that drives conversions, retention, and engagement.
• Support key campaign activity across social channels to enhance visibility and student acquisition.

This is a performance-driven role, expected to generate a measurable return — especially in reducing cost-per-sale and improving free-trial-to-purchase conversion.

Within six months, you will

• Reduce Google Ads CPS by set measurables — through better targeting, budget use, and campaign structure.
• Launch three email marketing campaigns — onboarding, retention, and reactivation.
• Improve free-trial-to-sale conversion rate by set measurables.
• Provide monthly performance reporting across paid, email, and organic campaign activity.

Qualifications

• 2–3 years’ experience managing Google Ads (search and display).
• Strong knowledge of email marketing platforms and campaign setup.
• Able to interpret and act on marketing analytics (GA4, ad dashboards, etc).
• Self-sufficient and proactive — comfortable working part-time remotely.
• Familiarity with Meta Ads Manager.
• Interest in sailing, edtech, or e-learning.
• Experience with marketing automation or CRM (e.g., HubSpot, SendGrid).
• Knowledge of SEO, content marketing and generative engine optimisation.

How to apply

Eden Scott is dealing exclusively with Ardent Training on this vacancy. To be considered, please submit your CV online. For an informal chat please contact Sally at sally.rae@edenscott.com