Join to apply for the Marketing Lead role at ManyPets.

About ManyPets
We love pets and are on a mission to make the world a better place for pets and their parents. We offer pet insurance with generous health benefits designed for pets’ needs. Since 2017 we’ve helped hundreds of thousands of pets stay healthy, with customers worldwide growing daily. We are respectful, fun-loving and passionate about pets and their wellbeing. We work with people who think differently, aim for impact, and love to try new things. Want to join our pack? Join us. Love every moment. Love ManyPets.

About The Role
We’re looking for a highly organized, creative, and commercially minded Marketing Lead to join our fast-paced, collaborative marketing team. This role will own two key acquisition channels, Refer a Friend and Affiliate Marketing. You’ll support planning and delivery of Above-The-Line campaigns across channels such as TV, YouTube, and podcast sponsorships. You will drive campaign delivery, coordinating with internal teams and external partners to ensure campaigns land on time, on brand, and with maximum impact. This role suits someone who is confident managing stakeholders and coordinating multi-channel campaigns, bringing creative energy and attention to detail.

Your Responsibilities
Refer a Friend

• Lead the Refer a Friend acquisition strategy to drive new sales volume, considering the offer, messaging and communications strategy
• Work with internal teams (CRM, Creative, Product) to plan and brief campaign assets and communications
• Use data and insight to optimise referral performance, test new promotional mechanics, and improve user journeys
• Coordinate with external partners and tools to manage ongoing referral campaigns

• Own the Affiliate marketing program. Responsible for commission amounts, set up offers, manage publisher relationships and monitor results
• Monitor performance and work with the agency to optimise creative, messaging, and placements
• Look to grow the ManyPets affiliate program, sourcing suitable affiliates to drive the platform

• Support the planning and delivery of Above-The-Line campaigns, including TV, YouTube, display, and podcast sponsorships
• Help manage timelines, assets, and internal approvals across stakeholders
• Liaise with media agencies and internal brand teams to ensure campaigns align with acquisition goals and deliver brand impact

Note: Experience across all three areas is not essential; we’d love to hear from you if you lead one area but are keen to broaden your marketing experience.

What we’re looking for
We’re seeking someone who is organized, proactive, creative, and has strong communication skills. You should be comfortable juggling multiple projects and managing internal and external partners to get things done.

You’ll Thrive In This Role If You

• Are highly organized, structured, and comfortable managing timelines and delivery
• Have strong stakeholder management skills internally (CRM, Design, Product, Content) and externally (agencies, platforms)
• Can brief and collaborate with creative and CRM teams effectively — clarity and attention to detail are key
• Have a creative flair and enjoy shaping campaign messaging and concepts
• Are data-aware — comfortable interpreting performance data to inform next steps

Desirable Experience (Not essential but a strong plus):

• Referral marketing platforms e.g. Mention Me, Ambassador, BuyaPowa, Referral Factory
• Affiliate marketing platforms, especially Partnerize
• CRM Experience, especially Customer.IO
• Project management tools, especially ClickUp
• CMS experience, especially Storyblok

Salary range: £43,000 GBP - £45,000 GBP

Ways of working
On a typical day you’ll work from a laptop with a screen, mouse, keyboard, and headset. You’ll meet colleagues on Zoom and stay in touch via email and Slack. We expect you to have a reliable internet connection (25Mbps) and will provide technology, desk funds, and vision support to support you in the role.

Inclusion at ManyPets
We are committed to equal opportunities and do not discriminate during the hiring process, including sourcing talent, interview process, terms of employment, pay, and feedback. For more, read our Approach to Inclusion policy.

Reasonable adjustments and support
If you need help or adjustments during the hiring process, please email Inclusion@ManyPets.com. If you have questions, let us know and we’ll adapt our approach where possible.

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