Marketing Lead
New Today
We are seeking a dynamic Marketing Lead to join the team behind a brand new 3,000-person health and longevity focused conference and exhibition (currently in stealth mode) dedicated to living longer, healthier lives, with ambitions to go global.
This is a rare opportunity to play a critical role in shaping the delivery of a flagship event from the ground up. This role will involve creating and executing the conference’s marketing strategy, driving awareness, ticket sales, and engagement from both consumer and professional audiences. You will build the brand from scratch, shape the narrative around longevity and healthy ageing, and deliver high-impact multi-channel campaigns to position the conference as the go-to event in its category.
The conference will join the Founders Forum events universe, evolving from our successful Founders Longevity Forum series created in partnership with Longevity.Technology. We are developing this new initiative alongside Phil Newman, Founder of Longevity.Technology, who brings extensive expertise and deep connections within the longevity space.
Founders Forum is Europe’s prominent entrepreneur community, focused around a number of events annually where our guests engage in open debate, brainstorms, discussion and problem solving in an intimate and collaborative atmosphere – building connections and discussing how to accelerate the positive impact of technology on the world.
Requirements
- 5+ years of senior marketing experience in large-scale events, exhibitions, or consumer brands.
- Proven track record in delivering audience growth and ticket sales for events of 1,000+ attendees.
- Experience in both B2C and B2B marketing, ideally within health, wellness, lifestyle, or tech sectors.
- Strong grasp of digital marketing, including paid social, SEO/SEM, and CRM/email automation.
- Exceptional project management skills, able to balance multiple campaigns in a fast-paced environment.
- Creative thinker with an eye for compelling content and storytelling.
Responsibilities
Marketing Strategy
- Own the full marketing plan, from brand positioning to campaign execution, across digital, social, PR, content, and partnerships.
- Develop tailored campaigns for consumer and professional audiences (B2C and B2B).
Audience Growth
- Build and manage lead-generation campaigns to drive delegate, exhibitor, and sponsor acquisition.
- Use data and analytics to optimise campaign performance.
Brand Development
- Create a distinctive brand identity for the conference and ensure consistent application across all channels.
- Oversee creative production (copywriting, design, video) in line with brand guidelines.
Content & PR
- Work with media partners, influencers, and thought leaders to amplify event reach.
- Manage social media strategy, including influencer engagement in the longevity, health, and wellness space.
Collaboration
- Partner with the Sales Lead to deliver marketing assets for sponsor/exhibitor campaigns.
- Work closely with the Event Director to align marketing with overall event goals.
Benefits
We offer a range of flexible, discretionary benefits to our team – more can be shared during the interview process.
We currently have a hybrid working model with 4 days spent in the office and 1 day with the option to work remotely/from home.
Founders Forum Group’s Values
Community first
More than just fellow founders. Everything we offer is centred around the founders we work alongside. A goldmine of information, support and opportunity for our community. Our experience and connections allow us to offer unparalleled guidance, advice and events. We are committed to being there for the highs, the lows and everything in between. A trusted ally, driving positive action by championing the people behind great ideas and building real relationships.
Entrepreneurial to our core
Preserving our startup mentality is the key to being able to empathise with and fully support our growing community. Just like the founders we work with, entrepreneurship runs through our veins. We drive change and unearth new ways of thinking by reframing the way we approach an idea. We look at the possibilities of business through a new lens. Seeking out potential in every aspect of life, passionately pursuing new ideas.
Founding the future
We are forward thinkers. Always at the forefront of innovation. Our foot is firmly planted on the accelerator as we gain understanding of what tech is coming and new trends that will shape our lives. We have a hunger for knowledge and find joy in discovery, paving the way for a new way of thinking. This is the room of people you want and need to be in, to drive yourself and your business forward.
Excellence without ego
We don't take ourselves too seriously, but are proud of what we do. We work together, recognising the expertise of those around us, and understand the value in differing points of view. We are committed to excellence and always hold ourselves to the highest standard.
- Location:
- London
- Job Type:
- FullTime
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