HelloKindred are specialists in staffing marketing, creative and technology roles, offering a range of talent solutions that can be delivered on-site, remotely or hybrid.

Our vision is to make work accessible and people’s lives better. We do this by disrupting traditional employment barriers – connecting ambitious talent to flexible opportunities with trusted brands.

Job Description

Location: Open to UK/Europe (Germany, France and UK preferred)

Anticipated Contract End Date/Length: 6-months with potential to extend.

Work set up: 40 hours per week, remote, with occasional travel within Europe (approximately once or twice per year).

Our client in the IT Services industry is looking for a strategic and results-driven marketer to lead marketing initiatives for the European Defense industry. The ideal candidate is a strong storyteller and savvy digital marketer with a deep understanding of the defense sector, capable of partnering with business and global marketing leaders to execute content-rich, customer-first campaigns that elevate the brand and drive business growth. Success in this role requires a combination of analytical thinking, creativity, collaboration, and the ability to translate industry insights into compelling marketing strategies.

What you will do:

• Partner with Global Public Sector and Global Aerospace and Defense leaders to develop marketing strategies and niche programs that position the brand as a trusted technology and business partner.
• Position the brand in the European Defense industry using differentiated messaging reflecting business strengths and thought leadership.
• Define marketing strategies to generate net new revenue and accelerate existing pipeline, including top account targeting and marketing pipeline management.
• Analyze competitive white space and launched programs that convert opportunities into business outcomes.
• Conceptualize initiatives targeting top accounts to drive cross- and upsell opportunities.
• Oversee presence at major defense events in Europe, including the Munich Security Conference, balancing visibility with reputational risk.
• Create market- and geography-adaptable campaigns that engage buyers and influencers to achieve marketing objectives (awareness, interest, purchase, advocacy).
• Develop fully integrated campaigns using a mix of tactics such as direct marketing, events, executive conferences, immersive experiences, social media, and press/analyst relations.
• Amplify customer and peer success through voice-of-customer references and stories.
• Identify opportunities through partner marketing aligned to priority campaigns.
• Execute customer-centric campaigns targeting specific industry segments or individual accounts (ABM).

Marketing Insights and Operational Excellence

• Apply insights-driven strategies to guide marketing and communications execution.
• Develop strong partnerships with sales and global sector business leader teams.
• Collaborate with local marketing leaders to localize campaigns and maximize content impact.
• Provide regular analysis of campaign output, ROI, and alignment to sales targets.
• Identify industry trends and potential sales opportunities through gap analysis.
• Manage budgets, forecasting, and compliance.
• Own and facilitate content on European websites related to defense.

Qualifications:

• Strong communication skills (written, verbal, analytical).
• Highly collaborative, proactive, and innovative in approach.
• Minimum 5 years of senior-level marketing experience, including campaign and budget management; B2B IT/Consulting or Services marketing preferred.
• Working knowledge of the defense sector preferred.
• Ability to travel occasionally.

HelloKindred is proud to be an equal opportunity employer, committed to creating a diverse environment. All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity/expression, sexual orientation, national origin, disability, age, or veteran status.