This role is focused on driving lead generation and digital growth for a creative agency specializing in employee wellbeing and branding. The successful candidate will play a pivotal part in optimizing the agency’s digital presence, targeting HR professionals and internal communications leaders.Responsibilities include:Audit and optimize the Employee Wellbeing & Branding landing page for improved performance and conversion ratesConduct keyword research and implement SEO strategies to increase organic visibilitySet up, manage, and optimize LinkedIn and Google Ads campaigns targeting HR and culture leadersShape and execute content marketing strategies, including repurposing video content for multiple platformsGrow and engage the agency’s audience on LinkedIn and InstagramProvide monthly reporting on leads, website traffic, conversions, and ROIOffer ongoing content support tailored to HR, internal communications, and employee engagement sectorsRequirementsProven experience in marketing for agencies or B2B firms, ideally within professional services or HR/culture sectorsStrong expertise in digital marketing, including SEO, paid advertising (LinkedIn and Google Ads), and content strategyDemonstrated ability to audit and optimize landing pages for lead generationProficiency in social media management, particularly LinkedIn and InstagramAnalytical mindset with experience in tracking, reporting, and optimizing marketing performanceExcellent written and verbal communication skillsAbility to work independently in a part-time, contract capacityFamiliarity with the latest trends in employee engagement and internal communications is a plusAbout the CompanyTwine is a leading freelance marketplace connecting top freelancers, consultants, and contractors with companies needing creative and tech expertise. #J-18808-Ljbffr