Marketing Freelancer — Website, Content & Email Strategy (Remote, Open Globally)We focus on making time-honoured generational postpartum practices more accessible and relevant in today’s world. Our goal is to support mothers with nourishment and care through products and services that bring generational wisdom to meet the needs of modern mothers.What You’ll DoAudit & refine the website content, navigation, and conversion paths to reflect our brand voice and user needsBuild a content strategy that ties together blog/website, social posts, and email content, while serving the customer journeyCreate and manage email campaigns, automations, and nurture sequences (welcome series, cart abandonment, newsletters, etc.)Produce content calendars and outlines, with copy and directionMonitor analytics (traffic, open rates, click-throughs, conversions), generate insights, and iterateEnsure all touchpoints—web, email, social—carry a warm, empowering, and coherent voiceIdeal Skills & ExperienceProven experience in content + email + digital strategy, especially for consumer, wellness, or maternal brandsStrong copywriting skills, especially writing in a nurturing yet confident toneExperience with website CMS platforms (WordPress, Shopify, Squarespace, Webflow, etc.)Familiarity with email platforms (Klaviyo, Mailchimp, ActiveCampaign, etc.)Analytical mindset and data-driven decision makingGood organisational skills, responsiveness, and ability to deliver with minimal supervisionBonus: previous work with international teams, cross-cultural sensitivity, or UX experienceLogistics & CommitmentRemote / freelance (anywhere)Prefer someone who can work during UK overlap hours (for calls or real-time collaboration)Start: ~10 hours per week (flexible)Initial contract: 3 months, with potential extensionPay: Competitive / negotiable, taking into account the market rates in global freelancingWe are an equal opportunities employer and welcome applications from all qualified candidates. #J-18808-Ljbffr