This is an opportunity to join one of Northern Ireland’s leading 4-star hotels, developing strategies to target key market segments and build continued growth in the domestic and international markets. In this varied role, you will be responsible for developing and executing innovative sales & marketing strategies to maximise revenue across accommodation, weddings, events, dining and leisure experiences, producing informative and engaging copy and promoting the business through diverse channels including website, social media, advertising and PR.ResponsibilitiesDevelop and implement strategic marketing plan to grow market share and meet revenue targets within budget in collaboration with senior management.Represent the hotel at local, national events, workshops, tradeshows including (but not limited to) Meet the Buyer, ITOA, NIHF.Review and analyse sales, marketing, and revenue activities to ensure targets are achieved and strategies remain competitive.Manage in-house and offline marketing/advertising collateral such as posters, brochures, flyers, menus, wedding adverts etc.Support duty management / front office team with requests for marketing information in a timely manner.Ensure all website menus/information is accurate and correct.Ensure all third-party site information about the hotel's various departments are all up to date.Work with the PR company in approving requests and issuing information as required.Join the monthly sales & marketing meeting and action plans set out for the month ahead.Assist with photoshoots/video.Manage and optimise CRM and guest retention strategies.Manage and monitor the resort's social media accounts in a consistent and professional manner through use of content calendars and scheduled posts.Produce & publish content and respond to guest/user content and messaging.Meta Campaign Management & Execution.Launch and manage the full lifecycle of Meta ad campaigns, ensuring they are relevant, engaging, and aligned with campaign goals.Plan and promote hotel events, seasonal promotions, and partnership activities.Coordinate PR activities and liaise with media outlets and influencers.Prepare press releases, newsletters, and communication materials.Plan and manage PR, influencer, and local community engagement initiatives to raise brand awareness and drive visitation.Skills and QualificationsStrong knowledge of hospitality marketing and brand positioning.Expertise in digital marketing, social media, and content creation.Proficiency in digital marketing tools (Google Analytics, SEO, SEM, social media platforms).Degree level in Marketing, Digital Marketing, Communications (or an equivalent/ relevant subject).Minimum 3 years’ experience as a Marketing Executive (preferably a 4-star hotel).Financially and commercially minded with strong analytical and reporting skills.Excellent written communication skills, the ability to proof copy in English both orally and written.Ability to multi-task, show strong organisation skills and ability to prioritise tasks.Good time management: ability to meet work deadlines, be proactive and have flexibility.Hospitality, leisure or travel work-experience.Local knowledge of Enniskillen, Fermanagh and Northern Ireland hospitality & tourism industry.Car driver and licence holder.Experience of Guestline property management system and website creators Aró Digital.Further InformationWe are seeking an experienced Marketing Executive with a minimum three years’ experience in a marketing position with a passion for the hospitality and tourism industry. Killyhevlin Hotel Ltd has held the Investors in People award since 1999 and is an equal opportunity employer. We offer successful candidates: meal when on duty, uniform, on-the-job, statutory & job relevant training, secure car-parking, staff room & lockers, discounts on health club membership, discounts on meals & accommodation.Prior to applying, applicants must: Be legally permitted to live and work in the UK and Northern Ireland (Non-British and non-Irish citizens need a share code to prove their right to work in the UK. This includes EU, EEA, and Swiss citizens who have been granted settled or pre-settled status under the EU Settlement Scheme, or who hold an eVisa.) Have a current Passport with photographic ID. Have a National Insurance Number. Have a bank or savings account (wages are paid directly into the given account). #J-18808-Ljbffr