ResponsibilitiesManage the marketing department budget and uses financial strategy to advise all marketing plansOversee the presence of all marketing materials, including printed documents, media advertising spots, website content, and social media accountsEvaluate marketing reports and sales data compiled by marketing colleagues and teamPresents a regular updates and information to other department heads and executivesWork with team mates to incorporate marketing needs into overall company planning and strategyMonitor competitor activity and brainstorm potential improvements or changes in marketing strategy, products, or servicesOrganise and attend company-wide and marketing eventsTravel to meet clients and attend conferences, trade shows, industry events, and seminarsAdheres to and implements company policies and proceduresConceive and develop efficient and intuitive marketing strategiesOrganize and oversee advertising/communication campaigns (social media, TV etc.), exhibitions and promotional eventsConduct market research and analysis to evaluate trends, brand awareness and competition venturesInitiate and control surveys to assess customer requirements and dedicationMaintain relationships with media vendors and publishers to ensure collaboration in promotional activitiesMonitor progress of campaigns using various metrics and submit reports of performanceCollaborate with managers in preparing budgets and monitoring expensesMonitoring performance of marketing campaigns #J-18808-Ljbffr