Overview Job Title: Marketing Executive Location: South London Salary: £28,000 – £32,000 About the Company Our client is a rapidly scaling B2B events organiser that plans and delivers its own portfolio of trade exhibitions focused on sectors like safety, wellbeing, fire preparedness, and emergency services. With a mission to create accessible, affordable, and sustainable events, they host shows with audiences ranging from hundreds to tens of thousands. Their values emphasise integrity, collaboration, commercial drive, and making in‑person networking opportunities truly meaningful for a professional community. Responsibilities

Plan and execute multi-channel marketing programmes (email, web, social, digital ads, partnerships) to drive attendee and exhibitor registration Draft and optimise engaging marketing copy, landing pages, and promotional content aligned to event value propositions Segment audiences using CRM/automation tools to target outreach and nurture campaign response Analyse campaign data and real-time metrics to improve lead generation, registrations, and ROI Identify and manage strategic media/association collaborations to extend event visibility Work with the performance marketing team on paid acquisition optimisations (e.g. LinkedIn, Google Ads) Support content creation and alignment with commercial and design teams for sponsorship and brand collateral

Ideal Background

1-2years’ experience in B2B marketing, preferably supporting exhibitions or trade show events Hands‑on experience with email platforms, CRM tools (e.g. HubSpot), and digital advertising channels Strong copywriting skills and attention to tone, detail, and conversion focus Analytical mindset with ability to interpret campaign performance and recommend optimisations Experience working in a driven, collaborative team environment with multiple stakeholder inputs Organised, proactive, and comfortable managing concurrent campaigns and tight timelines Bonus: sector knowledge in health, safety, or professional services events

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