Remote | Part-Time | Fractional | Equity | Performance Incentives

About Us

Alcohol is a $1.6 trillion global industry and kills 2.6 million people every year. Almost all alcohol-related health complications are caused not by alcohol itself but by acetaldehyde, its toxic metabolite.

Alcotox Ltd is a UK-based life sciences company pioneering alcohol harm reduction. Our scientifically validated and patent-pending products neutralise acetaldehyde, reducing inflammation, organ toxicity, and long-term health risks. We operate across nutraceuticals, functional beverages, and a biotech pipeline focused on:

• Asian flush

The Role

We are hiring a Marketing Director (Execution & Growth Focus) to drive Alcotox’s consumer and B2B growth. This role is performance-led, accountable for delivering measurable sales traction and opening new channels. The role covers:

• Designing and executing high-impact digital acquisition campaigns (Google, Meta, TikTok, influencer, affiliates).
• Owning and optimising the DTC funnel via Shopify to maximise traffic, conversion, and repeat purchases.
• Launching and scaling Alcotox on Amazon, with storefront optimisation and review generation.
• Driving PR and earned media campaigns that convert into measurable sales.
• Partnering with the sales team to unlock strategic retail and corporate wellness accounts.
• Reporting weekly on revenue, CAC, ROAS, and conversion metrics.

This is initially a fractional role (about one day per week) with equity at the outset. For the right candidate, there is a clear path to a full-time leadership position post-funding.

Requirements

• Proven ability to deliver measurable revenue growth in consumer health, wellness, or functional beverage brands.
• Hands-on experience running and optimising digital acquisition campaigns (Google, Meta, TikTok, influencers, affiliates).
• Strong track record in building and scaling DTC funnels (Shopify, email automation, retention strategies).
• Demonstrated success launching and scaling on Amazon and other online marketplaces.
• Data-driven approach, with clear understanding of CAC, LTV, ROAS, and funnel conversion metrics.
• Ability to open and support strategic retail or corporate wellness accounts alongside sales teams.
• Execution-focused, entrepreneurial, and comfortable working at startup speed with minimal resources.

Compensation

Equity-based at the outset, with cash rewards tied to fundraising completion and revenue growth. Significant long-term upside as sales scale and institutional funding closes.

Seniority level

Director

Employment type

Part-time/Fractional with potential for full-time

Job function

Marketing and Sales