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Base pay range

Direct message the job poster from Market Recruitment

B2B Fintech & SaaS GTM Recruiter | Host of the Market Mentors Podcast | Road Cyclist ️

Location: Tottenham Court Road, London (hybrid, 2 days per week in office, 3 from home)

Why this role?

• Take ownership of building and scaling the marketing engine in a fast-growing, venture-backed SaaS company.
• Join the leadership team of a business that has already secured major enterprise clients and is now scaling rapidly across Europe and North America.
• Shape brand, demand generation, and category positioning in an emerging market where the company is creating a new space.
• Lead, mentor, and grow a marketing function that will expand over the next 12–18 months.

About the company

We’re working exclusively with an enterprise software scale-up that transforms how field-based industries (utilities, construction, energy, infrastructure) manage safety, productivity, and operational efficiency. Their platform uses video and voice analytics to replace outdated paper processes, providing real-time insights that prevent accidents, boost productivity, and deliver tangible ROI for customers.

With over £25M raised from institutional investors, revenues tripling in 2023, and ambitious ARR targets for 2026, the business is now investing heavily in go-to-market expansion. Already trusted by more than 100 enterprise customers—including major utilities and global infrastructure firms—the company is entering a crucial scale-up stage and needs a marketing leader to build a world-class demand generation and brand function.

The role

As Marketing Director, you will:

• Own the marketing strategy and its contribution to pipeline and revenue targets.
• Define positioning and messaging that cuts through with senior executives in industrial markets.
• Build and execute multi-channel campaigns (ABM, events, paid, digital, content) that drive awareness, demand, and measurable ROI.
• Partner closely with Sales and Product leadership to align marketing priorities with commercial goals.
• Establish clear KPIs and a performance-driven culture, reporting regularly on results and optimising activity based on data.
• Manage a small existing team and be responsible for shaping future hires (brand, content, events, demand gen).
• Oversee a marketing budget (~£600k) and get the best from external partners and an outsourced SDR agency.

What you’ll need to succeed

• 7–10 years of B2B SaaS marketing experience, ideally in scale-ups at £5m–£30m ARR.
• Proven track record of building demand generation programmes that directly fuel pipeline and revenue.
• Experience with ABM and enterprise sales motions is essential.
• Strong balance of strategy and execution, you can roll up your sleeves and deliver campaigns as well as set vision and direction.
• Data-driven mindset with a focus on measurable outcomes (pipeline, SQLs, ROI).
• Collaborative leader who can inspire a team, work cross-functionally, and build trust quickly.
• Industry experience - software into utilities, construction, energy sectors is a must.

Application process

• Introductory call with Market Recruitment.
• Interview with CEO and CRO.
• Final stage case study and leadership discussion.

Seniority level

• Director

Employment type

• Full-time

Job function

• Marketing

Industries

• Marketing Services, Software Development, and IT Services and IT Consulting

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