Marketing Director

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Description

Position at WebMD

Marketing Director, Global Markets – Medscape (WebMD)

Location: London (Hybrid) | Package: Competitive with excellent benefitsAt WebMD/Medscape, we’re shaping the way healthcare professionals worldwide engage with trusted medical content, education, and insights. Our Medscape Commercial & Medical Affairs division is growing fast – and we’re now seeking a Marketing Director, Global Markets to lead bold, creative, and commercially focused marketing initiatives across Europe and the US.This is a high-profile opportunity for an experienced marketing leader from pharma or healthcare communications who’s ready to take the reins of global strategy while mentoring the next generation of talent.

Why this role?

  • Global impact: Own and deliver a marketing plan that shapes Medscape’s position in healthcare markets worldwide.
  • Player/coach leadership: Lead high-level initiatives while staying close enough to execution to ensure impact and innovation.
  • Cross-functional visibility: Collaborate directly with senior sales leaders, medical affairs experts, and commercial partners.
  • Innovation focus: Drive smarter marketing through MarTech and AI-powered tools to deliver efficiency and ROI.
  • Thought leadership: Represent Medscape Education Global at key industry events and build long-term partnerships with pharma and healthcare organisations.

    • What you’ll do

  • Lead strategy: Develop and deliver the global marketing plan for Medscape’s Commercial & Medical Affairs business.
  • Design campaigns that convert: Build integrated B2B marketing campaigns that grow revenue streams and strengthen our global presence.
  • Coach and mentor: Guide a talented marketing team across Europe and the US, providing leadership, inspiration, and career development.
  • Partner with sales leadership: Work hand-in-hand to define priorities, align marketing and sales strategies, and enable commercial success.
  • Own global presence: Manage Medscape Education’s profile at major congresses and industry events, from design to execution.
  • Improve processes: Identify opportunities to streamline and modernise team operations, introducing MarTech and AI solutions where valuable.
  • Collaborate widely: Partner with creative, product, and commercial colleagues to deliver best-in-class marketing support.

    • About you

  • Deep knowledge of global pharmaceutical, healthcare, or medical education markets (experience in medical affairs a strong plus).
  • 10+ years’ experience in senior marketing leadership roles with a strong track record of growth delivery.
  • Proven experience working in pharma marketing or medical communications agencies at a strategic level.
  • Strong campaign writing and communications skills – you know how to position complex offerings with clarity and creativity.
  • Experienced mentor and manager, with a collaborative but decisive leadership style.
  • Commercially sharp, with experience partnering with sales leaders and managing budgets.
  • Curious, strategic thinker with a flair for problem-solving and innovation.
  • Confident presenter, able to influence senior internal and external stakeholders.
  • Familiarity with MarTech/AI tools for campaign optimisation and ROI tracking.
  • Fluency in French or German a bonus.

    • Why join us?

    At Medscape, you’ll find the scope of a global business with the energy of a growing division. You’ll work on initiatives that genuinely impact how healthcare professionals worldwide access education and insight, while developing strategies that shape the future of the business. This is a chance to make your mark, grow teams, and bring innovation to a trusted, global brand.
    Apply
    Location:
    London
    Job Type:
    FullTime

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