OverviewSenior Recruiter & Exec Search Specialist for FMCG, Brand, Marketing, Insights, Innovation & Digital roles | Finding high calibre marketing talent…Location: West of London/HybridPackage: Around £110-130K plus Car and Benefits PackageRef: TP440525Key ResponsibilitiesJoin a global market leader and make a real impact on a dynamic, expanding businessDrive omnichannel marketing strategies to scale growth and build brand loyaltyBuild and lead a dynamic team in a collaborative and innovative environmentExcellent opportunities for career growth and developmentPosition OverviewOur client is a dynamic, well-established £50m+ UK business providing technologically-advanced water softening solutions to UK households. It is seeking a smart, ambitious, highly results-driven Marketing Director to lead its omnichannel marketing and growth strategies. Part of a $3bn US group, operating in over 90 markets worldwide with over 30 different brands, the business has huge ambitions and seeks a hands-on, data-driven marketing leader to take on this exciting growth remit with substantial growth potential in the UK.Role & ResponsibilitiesStrategic Growth LeadershipDevelop an effective marketing & brand strategy with a strong focus on digital & direct channels to drive ambitious growth objectivesPartner with EMEA leadership to ensure a consistent strategic approach to marketing & comms activityLeverage market, brand, and competitive insights to inform business decisions and optimise marketing performanceAct as the voice of the consumer, ensuring insights inform comms strategies, targeted campaigns, and customer journeysDevelop compelling narratives and messaging to connect with key target segmentsAlign global campaigns with regional/local marketing needsOversee the marketing mix, integrating paid, organic, and brand strategies with content creationEnhance customer experience with third-party dealerships, crafting messaging that highlights product benefits and strengthens brand positionDigital Strategy & Performance MarketingLead digital marketing to drive acquisition, engagement and retention, optimise loyalty to maximise customer lifetime valueDevelop and optimise paid search campaigns with effective keyword research, bidding, and ad copyLead paid social strategy and execution across key platforms for brand awareness, lead generation and conversionImplement and refine SEO to improve organic rankings, traffic and visibilityUse digital analytics tools to track performance, analyse trends, and provide actionable insightsUtilise traditional marketing techniques to reach potential customers across channels (e.g., leaflets, events, DM)Build, lead and mentor a high-performing marketing team; foster collaboration, innovation and accountabilityWork cross-functionally with other functions across the businessWhat you need for this roleA robust track record of driving growth with significant marketing experience in consumer goods or services, with extensive omnichannel marketing & comms development experience.Strong strategic thinking and problem solving skills; ability to translate business goals into clear, actionable marketing strategiesHands-on experience managing SEM, CRM, and paid media campaignsDeep expertise in SEO, content marketing, and organic growth strategiesProficiency in marketing analytics tools (Google Analytics, Salesforce, Marketing Cloud)Strong leadership skills with experience managing and mentoring marketing teamsPassion for innovation and staying ahead of marketing trends and technologiesHow to ApplyIf you are looking for a new and interesting challenge with a passion for driving significant revenue growth, please send your CV to Adam Tarsh: adam@tarshpartnership.co.ukJob DetailsSeniority level: DirectorEmployment type: Full-timeJob function: MarketingIndustries: Appliances, Electrical, and Electronics Manufacturing and Household Appliance Manufacturing #J-18808-Ljbffr