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Applications will only be considered by uploading your CV via the link:

http://higheredpartners.peoplehr.net/Pages/JobBoard/Opening.aspx?v=628ae4de-e96b-4eab-b4fc-1b26c55a77e9

Marketing Data Analyst

Location:Hybrid (Brighton or London office)

Contract:Full-time, Permanent

Drive insight. Influence strategy. Make an impact.

We’re looking for a data-savvy and commercially mindedMarketing Data Analystto play a key role in optimising our digital marketing performance and driving enrolment growth for our university partners.

You'll be the go-to expert for marketing analytics—leading data collection, reporting, and insight across the full funnel, from lead generation to enrolment. Collaborating with stakeholders across Marketing, Enrolment Services, and University Partnerships, you’ll turn complex data into clear, actionable insights that directly influence strategy and improve ROI.

What you'll be doing:

• Analyse marketing and enrolment data to measure and improve campaign performance
• Build clear, insightful dashboards and performance reports using Power BI
• Track key metrics like conversion rates, CPL, and ROI across all digital channels
• Lead attribution modelling and support lead quality scoring
• Collaborate with teams across the UK and internationally to share insights and best practices
• Present data-driven recommendations that shape marketing strategies and budget decisions
• Support the setup of tracking tools (e.g. UTM parameters, goal conversions)
• Contribute to strategic transformation projects and marketing innovation (including AI)

What we're looking for:

• A degree in Marketing, Business, Data Analytics or a related field
• Strong skills in Power BI and Excel/Google Sheets
• Experience using analytics platforms (e.g. Google Analytics, Matomo) and CRMs
• Proven success in campaign performance analysis and multi-channel attribution
• Strong project management and stakeholder communication skills
• Ability to simplify complex data into meaningful insights and reports
• A proactive, collaborative mindset with a passion for learning
• Experience in B2C or international education is a plus

What you’ll get in return:

• 24 days annual leave + UK bank holidays
• Care and Connect– 24/7 wellbeing and mental health support
• HigherPerks– exclusive discounts from top retailers
• Access to personal development through our learning portal
• 6% employer pension contributions
• Generous refer-a-friend scheme (T&Cs apply)

At Higher Ed Partners (HEP), we help universities expand access to high-quality, career-focused education. You’ll be part of a mission-led team that values curiosity, collaboration, and results—and where your work has a direct impact on learners around the world.

Our Values

• Integrity– We do the right thing, always
• Innovation– We challenge the status quo to create better solutions
• Results– We are committed to delivering impact and excellence
• Teamwork– We believe in the power of collaboration to achieve great things

Ready to turn data into impact?

Apply now and help shape the future of online higher education.

HEP is a Disability Confident and equal opportunity employer. HEP evaluates qualified applicants without regard to race, colour, religion, gender, national origin, age, sexual orientation, gender identity or expression, protected veteran status, disability status or any other legally protected characteristic.

Seniority level

• Seniority level

  Entry level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Information Technology

• Industries

  Higher Education

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