Job Introduction

A new opportunity has arisen for a Marketing Coordinator to plan, deliver, and optimise meaningful marketing activity for Wakefield Talking Therapies.

Wakefield Talking Therapies is part of Turning Point and specialises in delivering evidence-based psychological therapies to support people in the local area with their mental health.

If you’re excited by working in a creative and agile environment and making a real difference to people’s mental health through the delivery of effective campaigns, then we’d love to hear from you! 

This role reports into the Turning Point Central Marketing Team and is home based with occasional travel to both the Wakefield service and London Head Office.

Role Responsibility

As the Marketing Coordinator, you’re responsible for ensuring that Wakefield Talking Therapies are reaching their target audiences in a consistent, engaging, and effective way.

With specific targets to reach for the number of people using the service, you’ll need to create communications and execute marketing activities using online and offline channels to drive demand from specific population groups in the community.

Some of your regular activities will include:

• Identifying who we are targeting and how we are reaching specific cohorts
• Delivering promotional activities to drive an increase in referrals, including community outreach activities
• Creating and executing a content strategy that builds communities and increases workshop registrations
• Creation of messages that resonate with different audiences
• Reporting on activity linked to the communications plan and performance
• Managing and editing the service website and advising on latest enhancement trends
• Social media management and content creation
• Developing local mental health awareness campaigns working alongside the service lead
• Liaising with local authorities/public health/commissioners/healthcare professionals to build relationships and distribute communications
• Highlighting concerns and as appropriate presenting solutions
• Training and upskilling members of the operational and clinical staff to produce their own communications as appropriate
• Attending and contributing to all relevant meetings such as performance meetings and marketing updates

The Ideal Candidate

To be considered for the role you will need to have previous experience of Marketing planning and campaign delivery, both on and offline.

You’re a positive, organised, and motivated individual whose focus on the customer need delivers great work that drives results.

You’d describe yourself as a good all-rounder – from developing plans, to managing social media posts, and writing copy – always with one eye on commercial performance.

About us

As a leading health and social care provider with more than 300 locations across England, we take real pride in the services we offer.

We run all of our services on a not-for-profit basis; instead, we invest every penny back into our services and people. We never stop believing in change for the better, and we work constantly to improve the lives of the people we support.

What Benefits Will I Receive?

We know reward looks different to each person and so whether its ways to make your money go further, a culture supporting recognition and celebration, or opportunities to boost your career – we want to support you in every way we can with our total reward package.

You will get 33 days’ paid holiday a year, increasing with each year of service up to 35 days. Plus the option to buy additional holidays and spread the cost.

Join our team and discover the comprehensive benefits we offer by following the link below to explore all the exciting perks available to our employees.

Turning Point Benefits

We reserve the right to close this advert early if we are able to appoint to the vacancy before the advertised closed date.

Turning Point

Attached documents

• Marketing Coordinator JD 2025.docx