About The Role

RAC have an exciting opportunity for aMarketing Communications Manager who will take charge of the marketing campaigns for our Insurance and Brand Licensing propositions, ensuring our vision is brought to life in exciting ways.

You’ll be responsible for designing and executing consumer & insurance TTL marketing campaigns, being accountable for their performance and ensuring every initiative delivers outstanding results.

We’re FCA regulated, so you’ll need a keen eye for detail, as well as making sure the customer is at the heart of everything you do. A real self-starter with excellent prioritisation & organisation skills, who thrives on working to tight deadlines and juggling multiple projects.

We are looking for candidates who have extensive experience in the Insurance sector to join our team. If you have a strong background in marketing within the insurance industry, this role will be a perfect fit for you!

This is ahybrid role– working 2 days a week from ourBradley Stokeoffice and 3 days working from home.

What you will do…

• Work closely with Propositions to understand P&L and strategies and translate into effective marketing proposals and campaigns.
• Own, design and execute all Insurance and brand licensing campaigns.
• Manage and deliver marketing strategy and campaign calendar for the propositions within insurance and brand licensing.
• Work with Insight to build segmented and targeted campaigns as appropriate.
• Analyse campaign performance and refine plans to maximise ROI.
• Manage brand development within the sector as appropriate.
• Manage Brand Licensing partnerships.
• Lead quarterly Brand Licensing workshop to present brand developments and maintain brand engagement.
• Contribute to the delivery of annual revenue targets (sales, conversion rates, revenues) via delivery of effective marketing strategy.
• Work effectively with in house studio to deliver best in market, compelling communications.
• Budget control to manage investment within agreed budget levels and drive cost efficiencies.

What you will need…

• Strong marketing background in direct and digital marketing & communications in a fast-paced consumer business.
• Strong experience in leading end to end campaign delivery.
• Strong experience in direct response marketing.
• Creative & analytical mind with sound financial acumen / commercial awareness.
• Experience of delivering commercial KPIs.

The successful candidate will have excellent attention to detail and will be able to confidently communicate with stakeholders and colleagues at all levels. Working within a fantastic marketing team, you will be a great team player with a positive ‘can do’ attitude, enthusiastic, dedicated and driven to succeed.

In return, we offer…

At RAC, our colleagues do whatever it takes to help our customers. And we believe in rewarding you in return. As well as a competitive salary, you’ll have all these extra benefits:

• FREE RAC Ultimate Complete Breakdown Service from Day One.
• 25 days annual leave entitlement plus bank holidays.
• Option to join RAC’s Group Personal Pension scheme where we will match / contribute up to 6.5% on qualifying earnings.
• 2 x Basic Salary Core Employer funded Life Assurance cover (4 x for pension scheme members) with the option to flex up to 10 x cover through our flexible benefits offering.
• Family leave support including paid time off, flexibility and resources to help balance work and family commitments.
• Enhanced Parental Leave
• Confidential personal support service, available 24 hours a day every day of the year for you and any family members ages 16+ in your household.
• Car salary sacrifice scheme – after 12 months of employment, where you’ll enjoy significant tax savings, including electric vehicle options.
• Access to Orange Savings, our online discounts portal offering 1000’s of savings on high street retailers, supermarkets, holidays, tech and much, much more.
• FREE onsite parking.
  
  

When you join us you will automatically be opted into our Colleague Share Scheme, called ‘Owning it together’. This is a unique opportunity for our colleagues to get rewarded for the outstanding work they deliver, to share in the future success of the RAC and is no ordinary work benefit, incentive, or bonus!

We’re committed to developing a culture that is representative of the diverse communities we serve and one which is open, accessible, collaborative, and inclusive. We welcome applicants of all backgrounds and experiences.