Overview

This role is for a Marketing Automation & CRM Manager to support the building and execution of CRM and customer lifecycle programmes for a new product launch. The position focuses on end-to-end, multi-channel CRM campaigns including personalised website user journeys and automated email, SMS, and lifecycle campaigns to drive and maintain sales and subscriptions. Prior experience with Braze is preferred but not required.

Base pay range

Direct message the job poster from Inspiring Search

This range is provided by Inspiring Search. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

About the Client

The company invented and holds a patent for mass interaction TV events. It currently runs votes for Love Island, Britain’s Got Talent and I’m A Celebrity Get Me Out of Here!, and provides innovative competition platforms and interactive quiz shows.

They have received national and international awards including Best Platform Innovation, Best App, and Best Multi-platform Project by Broadcast Magazine, and recognition from BAFTA’s TV Craft Awards and IBC’s international innovation award.

About the Team

You would be joining a new start-up team within the established business to launch a new consumer-facing online competition product. The team will include experts across functions and will operate with support from the development team and project sponsors, acting as a small, autonomous business unit.

About this role

Marketing Automation Manager will build and execute CRM and lifecycle programmes for a new product launch. Responsibilities include creating end-to-end multi-channel campaigns to maximise initial sales, subscriptions, retention, and lifetime value. Prior Braze experience is preferred but not required.

You Will:

• Build and execute the CRM programme for a new business with a strong product and significant advertising budget across the full customer lifecycle (onboarding, reactivation, ARPU optimisation).
• Support in driving KPIs: engagement, retention, lifetime value, and churn reduction.
• Deliver campaigns and lifecycle automations for key segments, including re-engagement and up-sell opportunities, to increase ARPU.
• Refine marketing campaigns, promotions, and user journeys.
• Demonstrate analytical mindset and understanding of customer behavior; develop predictive analytics.
• Be a key part of a small CRM team, managing campaigns, testing, learning, segmentation, and continuous improvement.
• Work with data analysts to identify trends, patterns and customer segments.
• Build and scale segmentation, automation, and personalization.

Work with the product team to

• Add features and enhancements to the website
• Refine onboarding and returning journeys

The ideal candidate:

• Experience creating and implementing customer engagement campaigns in retail or subscription businesses.
• Proven track record with measurable results.
• Experience using Braze or similar platforms to design personalised user experiences and customer engagement.
• Desirable: experience in lotteries, online competitions, digital games, gambling, or retail subscriptions.
• Enjoys working in a start-up environment; proactive and takes responsibility.
• Ready to join at the start of a new enterprise with a product expected to reach tens of millions of customers.
• Open to potential career growth with the company and investor partners.
• Willing to use initiative and work well in a small, accountable team.
• Hybrid working: initial in-office collaboration 3 days a week with potential for greater flexibility in the future.

Seniority level: Mid-Senior level

Employment type: Full-time

Job function: Product Management and Marketing

Industries: Broadcast Media Production and Distribution

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