Overview

Our client, a global firm offering audit, tax, and advisory services, has a requirement for a Marketing Automation & Demand Generation Lead. This is a Senior Manager position within the Markets and Clients team.

Responsibilities

• Leading the development and execution of a comprehensive marketing automation and demand generation strategy aligned with business growth objectives
• Champion an 'automation first' mindset across Marketing, BD, and client teams
• Identify and prioritise automation opportunities across the sales and marketing lifecycle
• Own and evolve the campaign framework, lead management processes and governance - including lead scoring models and qualification criteria
• Drive the integration of automation into ABM strategy, ensuring personalised, scalable client engagement
• Collaborate with senior stakeholders across Marketing, BD, Digital and Data to embed automation into strategic initiatives
• Leverage client insights and behavioural data to inform campaign design, content strategy, and investment decisions
• Build a high performing marketing automation team

Qualifications

• Leading a marketing automation and demand generation strategy in a complex, matrixed organisation
• Deep expertise in platforms such as Microsoft Dynamics 365, Customer Insights Journeys, and/or HubSpot, Marketo, Pardot, Eloqua
• Solid understanding of digital marketing, including SEO, SEM, and performance measurement
• Strong Project Management skills - juggling multiple priorities and delivering at pace

If you come from a professional services or B2B industry background, please apply immediately with your CV for a confidential discussion.

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing and Business Development

Industries

Accounting, Business Consulting and Services, and Professional Services