Marketing Associate, Brand Development - Yankee Candle
13 Days Old
Company description: Location: Manchester area (Cheadle), London (Hammersmith) or Bristol (Avonmouth)
Reports to: Regional Marketing Manager, Home Fragrance
Contract type: Permanent
Your Role & Team in a Nutshell
As a Marketing Associate, Brand Development, you will work within EMEA Regional Marketing team to deliver on aligned brand strategies and priorities for Newell Brands Home Fragrance division building consumer demand and market share, grounded in deep consumer, product, and market understanding. Youll also develop brand strategy, pricing strategy, innovation and product portfolio management and brand communication plans, overseen by direct managers.
We will help you achieve your goals and develop by providing regular feedback and access to online training courses.
Job description: Your Key Responsibilities:
Create and presents robust business cases through an innovation and gate-keeping process for regional product needs.
Participate in life cycle management across the portfolio balancing rhythm of entering or exiting product classes or SKUs and extending life cycles.
Adapt and cascade category strategies, playbooks and selling decks.
Drive key brand, category or portfolio initiatives that effectively reach and connect with target consumers.
Conduct business ...
- Location:
- London
- Salary:
- not provided
- Category:
- Advertising, Marketing & PR