The Marketing department is a dynamic and busy team working together to promote Haberdashers’ Boys’ and Girls’ schools (known as Haberdashers’ Elstree Schools). All marketing, communication, PR and design is managed through the department and it plays a fundamental role in brand awareness, pupil recruitment, parent and alumni support.The marketing department’s primary role is to support the schools various teams including working closely with the Admissions teams to organise various events and communications including Open Days and other admission related mornings. We also support the Commercial team to help with advertising and promoting venue hire of the schools facilities and additionally the Development team for fundraising activities and events.In addition to this, the marketing department supports the overall school with any outwardly facing collateral for example, programmes for events, postcard creation and promoting the day to day running of the schools.Role ResponsibilitiesUpdate and highlight daily workloads to your manager, ensuring deadlines, brief and budget are met.Keep the lines of communication open with your manager to ensure full transparencyBrandBrand guardian for the department and ensure the brand guidelines, tone of voice, correct colours, typefaces, logos and crests are used throughout all marketing material.Identify ways to improve all branded materialIdentity where and when we need to evolve the brand guidelinesStay updated on industry trends, especially marketing and content within school educationKeep abreast of local and national education newsUphold the ethos and aims of the schoolStrategy and PlanningSupport the team to execute the annual marketing and communication strategy and budgetSupport the Programme Manager to execute the marketing information system (statistics, target market, competitor research etc) to enable strategic decision making for marketing purposesSupport the Programme Manager to undertake research to inform future marketing strategy.MarketingSupport the Programme Manager and meet regularly with other departments to develop new marketing solutionsImplement our tone of voice across all internal and external communicationsOrganise and manage the annual and termly publications across both schoolsAdapt and create the templates for any items for concerts, conferences and talksAdapt and create the templates for all internal school event material (e.g. Drama, Music, Art, Sport etc)Planning and purchasing merchandise material for admissions and departmentsPhotographySupport, if necessary, with photography at events across the school.Admissions and DevelopmentSupport with updating the school’s marketing materials such as prospectuses, newslettersAssist with materials for the development team for all alumni eventsAssist with marketing and publicity for all major school events such as open day.Person SpecificationEssentialEducated to a degree level within a relevant field such as Marketing, Humanities, Media or similar pathwayMinimum 2-3 years’ experience in a Marketing roleExcellent written and verbal communication skillsA meticulous eye for detail, especially in adhering to brand guidelines and proof-reading.Ability to write dynamic and interesting copy for electronic and printed publicationsDeliver within agreed timings in a fast-paced environmentHardworking, positive and proactive attitude with a willingness to learn and meet deadlinesAbility to work both independently and as part of a teamLooking for the correct content and context from minimal information provided by staff members outside of the teamExcellent all-round IT skills including competence with all aspects of MS OfficeProficient in Adobe Creative suiteAttention to detail with ability to maintain accurate accounts and stock of merchandiseUnderstand the creative vision of the department and take direction from senior members of the teamWork efficiently whilst demonstrating creative flair and attention to detailHardworking, positive and proactive attitude with a willingness to learn and meet deadlinesHappy to get involved in roles not specifically outlined within their job description with enthusiasmAbility to absorb knowledge and learn very quickly on the jobFlexible approach to the ever-changing and different day-to-day work within the schools’Ability to prioritise own workload and timings, remaining motivated while working to strict deadlinesAbility to interact effectively with colleagues within the Marketing department and Admissions departments, along with other members of other school departments.Able to divert from what was planned for the day to cater to the needs of the school and teamDesirableKnowledge and experience of marketing research techniques, analysis and reportingAn understanding of available communication channels and their benefits and drawbacksUnderstanding of GDPR and the Data Protection Act.TrainingPrepared to undertake training and development, as required, particularly in relation to Adobe Creative Suite and the introduction of new technologies. #J-18808-Ljbffr