Legacy Marketing Manager

3 Days Old

About the Role We are seeking an experienced Legacy Marketing Manager to play a key role in shaping the future of our legacy marketing programme. Legacy gifts are our single largest source of voluntary income, with significant potential for growth. To recognise this, we have secured additional investment to help us engage, inspire and acquire new legacy supporters through multi-channel marketing activities. Working closely with the Heads of Fundraising Campaigns and Individual Giving, you will develop strategies to raise awareness of gifts in Wills, reach new audiences and develop new supporter journeys to engage new and existing legacy pledgers and prospects with our research. As a creative, innovative and data-led marketeer, you will develop and deliver our legacy fundraising programme with the support of your direct reports – the Legacy Marketing and Legacy Stewardship Officers – and the Digital Marketing and Fundraising Communications teams. You will also build important relationships with colleagues across the Development Office, including working with Philanthropy to promote legacy giving to their audiences. Key Responsibilities In this role, you will plan, manage and execute multi-channel campaigns across the marketing mix and work with your team to deliver exceptional campaigns and stewardship, to recruit, retain...
Location:
London
Category:
Management & Consultancy

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