Overview

Lead Product Marketing Manager role posted by Jobgether on behalf of a partner company. Location: United Kingdom, Spain, Portugal, Netherlands, Poland, Latvia, or Estonia.

As a Lead Product Marketing Manager, you will shape the go-to-market and growth strategies for a dynamic global on-demand platform. You will work at the intersection of product, supply, sales, and acquisition teams to connect user insights with impactful marketing execution. This role involves guiding high-impact campaigns across two globally recognized brands and supporting millions of entrepreneurs. You will thrive in an inclusive, fast-paced, data-driven environment where innovation and collaboration drive measurable results.

Accountabilities

• Develop and lead go-to-market and growth strategies for multiple product areas in collaboration with cross-functional teams
• Plan and execute marketing campaigns that support sales, customer success, and acquisition initiatives
• Analyze performance metrics, report on marketing outcomes, and identify opportunities for optimization
• Stay up to date with market trends and competitive insights, translating findings into actionable strategies
• Identify growth drivers and barriers, generating user insights through research, data analysis, and surveys
• Collaborate with research teams to shape the product roadmap and improve user experience
• Proactively identify ways to enhance the platform's offering and strengthen product positioning
• Manage and mentor junior product marketers, supporting their development and ensuring high-quality output

Requirements

• 4+ years of experience in Product Marketing, Marketing Strategy, or a related field within a software or e-commerce company
• Proven ability to collaborate effectively with product managers to launch new features and drive adoption
• Strong project management, prioritization, and organizational skills
• Analytical and data-driven mindset, with strong problem-solving capabilities
• Experience conducting or applying user research to inform product and marketing strategies
• Ability to influence without direct authority and work collaboratively across teams
• Comfortable working independently and remotely, with a proactive and results-oriented approach
• Excellent understanding of marketing performance indicators and KPIs
• Experience in e-commerce or SaaS environments preferred
• Fluency in English is essential; additional European languages are a plus

Benefits

• Flexible working hours, with the option to start your day as late as 11 a.m
• Remote-first setup, with the choice to work from home or from offices in Riga, Tallinn, or Barcelona
• Health insurance coverage
• Access to mentorship programs, internal meetups, and hackathons
• Inclusive and global culture that values collaboration and growth
• Regular team-building events and memorable company celebrations
• Free, healthy lunches for team members working from the Riga office
• A strong commitment to diversity, equality, and merit-based hiring

Jobgether is a Talent Matching Platform that partners with companies worldwide to efficiently connect top talent with the right opportunities through AI-driven job matching. When you apply, your profile goes through our AI-powered screening process designed to identify top talent efficiently and fairly. Our AI evaluates your CV and LinkedIn profile, analyzes your skills, experience, and achievements, and compares your profile to the job\'s core requirements and past success factors to determine your match score. Based on this analysis, we automatically shortlist the 3 candidates with the highest match to the role. When necessary, our human team may perform an additional manual review to ensure no strong profile is missed. The process is transparent, skills-based, and bias-free, focusing solely on your fit for the role. The shortlist is shared with the company that owns the job opening, and the final decision and next steps are made by their internal hiring team. Thank you for your interest!

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Information Technology

Industries

Non-profit Organizations and Primary and Secondary Education