OverviewThe Marketing Manager role will support the Family Snacks Marketing Director to lead and deliver the growth plans for all extruded, frypack & value brands worth a third of the overall snacks business in the UK: Wotsits, Quavers, Monster Munch, Cheetos, Squares, French Fries, Frazzles, Chipsticks, Bugles, Scampi Fries, Bacon Fries & Smiths. This will include portfolio management, renovation, innovation and creative development. The role will work closely with Insights to deliver most relevant and compelling portfolio; Sales to build the most compelling plans in store; Creative agencies & TCP to deliver effective media & creative campaigns; Supply to optimise service & futureproof our manufacturing capability and NRM teams to maximise effectiveness of portfolio. The MM will need to deliver plans that increased penetration, net revenue growth, and SOM while making optimal use of the A&M resources. The role will report to the newly formed Family Snacks Marketing Director.ResponsibilitiesIn partnership with the MD, set the strategy and 3-5 Year plans for the portfolio of brands that delivers YOY growth (including the acceleration of Wotsits and building the right support model for the rest of the snacks brands)Develop strong in year calendar plan, across renovation, innovation, activation & packaging updatesLead and coach the team to deliver strong execution plans to achieve the in-year commercial planRaise the bar on creative through high levels of collaboration with internal & external agency partnersPartner with the breakthrough innovation & R&D teams to develop a strong long time innovation pipelineBuild a high performing & engaged team. Support the team with personal developmentBe the expert on performance of the brand, coaching the team on delivering brand tracking and identifying interventionsEngage the sales team, including sales conference & brand sellsQualificationsIn depth brand marketing experience gained in consumer business, preferably within FMCG / CPGStrong functional Marketing experience, managing complex portfolio & large scale campaignsStrong project management skills, evidenced through key X-functional projectsStrong capability in understanding consumer insight & generating ideasExperience in developing strong partnerships with multiple stakeholders frequently with competing prioritiesExperience in developing and launching successful innovationsKey Skills Required:Functional:Extensive experience in complex, multi-stakeholder organization – but with clear accountability for portfolio growthStrong Strategic Thinking - developing strategy through consumer data sources to identify opportunities for the business – eg Portfolio architecture development, demand spaces mapping etcHigh level of commercial acumen, and experience engaging with sales teams at all levelsLeading team to create plans from strategy that can be executed in marketInterpreting consumer insights to develop hypotheses to grow businessLeading and inspiring internal teamsAnalytical thinking and numerical analysis to identifying trends and patterns in multiple sources of data/informationWillingness to operate at strategic level but also personally ‘get stuck in’Leadership:Strong Leadership experience of managing multiple direct reportsImpacting and influencing senior management with plans and recommendations - Turning complex business cases into easy to digest sound bites / core messages to enable swift buy in of senior managementExcellent collaboration & influencing skills that can navigate a cross-functional matrix - Ability to lead and influence cross functional project teamsConfident and comfortable with data and analytics, and experience working closely with insights teamsStrong decision making and sound judgementTeam player: Ability to work across levels, markets, global and cross function teamsTenacious and resilient: Ability to stay focused on project and tackle obstacles to deliver business resultsStrong evidence of ability to set the agenda, specifically: Balancing competing prioritiesAbility to cope with pressure and high workload #J-18808-Ljbffr