Head of Product Marketing - Loyalty
Location: London
We help companies make strategic, sustainable decisions by bringing transparency to markets across the world. We create a comprehensive view of commodities markets, providing companies with the data and intelligence to successfully navigate across global value chains every day. Our customers benefit from instant access to price assessments, reports and forecasts, a dedicated news channel and supply and demand data. About our Team: Our marketing team is a strategic engine for driving business growth and transformation. We align closely with sales, customer-facing teams, strategy, and product/UX to ensure seamless collaboration and impactful outcomes. Focused on delivering measurable results, we lead initiatives that accelerate marketing innovation and enable the organisation to adapt to changing market dynamics. About the Role: As our Head of Product Marketing, you will be hands-on to drive the execution of marketing initiatives that build awareness, demand, and adoption of our products. You'll act as the critical link between product development and marketing execution, crafting compelling messaging, positioning, and go-to-market strategies and tactics that showcase the value of our offerings. Use competitive analysis and brand positioning to drive strategy.
Content strategy: Oversee the creation of compelling product content for use across the buyer journey.
Persona development: Partner with the commercial marketing team to create campaigns that drive awareness, engagement, and adoption of products for New Business.
Performance management: Monitor, analyze, and report on the performance of product marketing initiatives, using data to optimize strategies and maximize impact.
Work closely with the Sales Enablement team to recommend sales tools, presentations, and training that communicate product value and drive conversions.
Oversee and support strategic marketing, copywriting, and customer experience marketing streams.
Proven experience in product marketing, with a successful track record of leading product launches and campaigns with demonstrable commercial results.
Excellent communication and storytelling skills, with the ability to translate technical details into compelling marketing messages and creative execution.
Proven experience in delivering high-impact brand and product campaigns across a range of online and offline channels.
Strategic mindset with the ability to balance long-term vision with tactical execution.
Knowledge of product lifecycle management and agile development practices is a plus.
Bachelor’s degree in Marketing, Business, or a related field. A Master’s degree or equivalent experience is a plus.
Learn more about the LexisNexis Risk team and how we work here .
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