Head of Product and Content Marketing

Location: Birmingham

The Head of Product Marketing plays a dual role as both a leader and a hands-on contributor, overseeing demand generation and product marketing efforts. In collaboration with internal teams and direct customer interactions, you will design and execute a product marketing strategy that delivers compelling, customer-focused content highlighting the company’s solutions and advantages. Additionally, you will lead demand generation initiatives, managing trade shows, digital campaigns, and various inbound and outbound marketing efforts to drive engagement and growth.
Bachelor's degree in marketing, business administration, engineering, or a related field.
# Significant experience in related marketing roles, with demonstrated success and leadership in driving demand generation and revenue growth in software industries.
# Strong strategic thinking and ability to translate business goals into effective marketing strategies and plans.
# Excellent leadership and team management skills, with a track record of building and developing high-performing teams.
# Proven experience in planning and executing successful marketing campaigns, events, and programs.
# Familiarity with marketing automation platforms, CRM systems, and analytics tools.
# Develop and implement marketing strategies aligned with business goals, targeting key markets and customer segments.
# Oversee demand generation activities, including inbound, outbound, and account-based marketing efforts.
# Manage marketing automation, social media presence, brand positioning, and budget forecasting.
# Campaign Planning and Execution
# Plan and execute integrated marketing campaigns across various channels to drive demand, lead generation, and pipeline acceleration.
# Collaborate with sales, product, and customer service teams to align marketing efforts with revenue growth and demand generation.
# Develop sales enablement materials, including presentations, case studies, social media content, and competitive analysis.
# Coordinate product demos and content mapping to the buyer’s journey to drive lead generation and sales conversions.
# Build and maintain relationships with partners, influencers, and stakeholders while providing marketing training and support.

Market Analysis and Insights
# Conduct market research and analyze industry trends, competition, and customer insights to shape marketing strategies.
# Monitor, analyze, and report on marketing campaign effectiveness using KPIs and other performance metrics.
# Plan and coordinate marketing event logistics, including locations, materials, staff, and partnerships.
# Stay updated on industry trends, refine marketing techniques, and present insights to senior leadership.

Organize and execute marketing events that align with the overall strategy to enhance brand experience and engagement.
# Apply