Head of Marketing Birmingham UK / Birmingham / SaaS / Head of Marketing / Software / B2B Marketing / Hubspot / Marketing Campaigns £75,000 - £90,000 + Benefits

An exciting opportunity for a marketing professional to join as Head of Marketing, leading multi-channel marketing efforts across clients. An analytical role, requiring a data-driven and collaborative leader who can balance strategy with execution.

Your main responsibilities in the role will be: * Identifying, planning and driving B2B marketing strategies to generate sales leads and prospection lists * Design and implement B2B marketing processes, pipeline management and dashboards in Hubspot CRM * Implement tools and campaigns such as email automation and paid search and social * Work closely with the product team to improve marketability of product * Use data and analytics to improve marketing efforts

To be successful in the position, you will likely be: * Well experienced in B2B or B2C demand generation in a management position with proven success in developing and executing multi-channel acquisition programs, preferably in the SaaS space * Ability to think strategically, analyse performance and user data, identify trends and present key findings * First-hand experience in running performance marketing campaigns, Google AdWords, Facebook ads, LinkedIn ads, etc. * Proven knowledge of Hubspot, ad platforms, social platforms a...