Overview

My client a luxury renowned brand in travel are seeking an assertive and dynamic Head of Marketing to drive the brands marketing strategy and achieve ambitious sales targets. To be successful in this role you will have strong leadership, commercial acumen, and an in-depth understanding of multi-channel marketing and sales tactics.

The role in a nutshell:

The role requires someone who can manage fast-moving, multi-channel campaigns, switch gears tactically when needed, and keep everything aligned with broader business goals - all whilst leading a team and supporting key growth areas like new product launches. The role requires the successful candidate to have a vast amount of experience within different channels of marketing - including TV, inserts, sponsorships, prospecting and more.

Responsibilities

• Achieve ambitious sales targets through innovative and effective marketing strategies.
• Develop and execute commercial and marketing tactics that drive sales growth, increase repeat bookings, and grow the customer database.
• Manage brand positioning, product updates, and communications in collaboration with the international head office.
• Take the lead on key product launches, anniversaries, and milestone events, ensuring clear, consistent, and impactful communication.
• Develop and implement a yearly strategic marketing plan designed to achieve sales targets and increase brand awareness.
• Lead the marketing strategy across a full multi-channel mix, including offline, online, direct marketing, events, and partnerships.
• Oversee the day-to-day execution of the marketing strategy, including the development of core marketing collateral, events, and campaigns.
• Work closely with digital teams to align on campaigns that support overall brand objectives.
• Manage the marketing budget effectively, ensuring the optimal allocation of resources.
• Adapt marketing strategies based on performance, market trends, and competitor activity, always seeking innovative ways to increase sales.
• Work with internal and external stakeholders to ensure the smooth execution of marketing plans and initiatives.
• Influence teams to succeed by setting a high standard of excellence, attention to detail, and pragmatic decision-making.

Key Skills & Competencies

• Leadership & Influence
• Commercial Acumen
• Data-driven & Analytical
• Creative Problem Solver

Experience required

• You will need to have proven experience in a senior marketing role, ideally within luxury travel, hospitality, or related industries.
• Be able to demonstrate success in developing and executing marketing strategies that achieve sales growth and increase brand awareness.
• Strong leadership skills with experience managing teams and working cross-functionally.
• High level of commercial and analytical thinking, with a focus on driving results.
• Exceptional communication skills, both written and verbal.

If you\'re a results-driven marketing leader with a passion for luxury travel and a proven track record of achieving sales targets, apply for the role today. Join my client in shaping the future of their brand and driving exceptional growth in this exciting sector.

Interested?

Please follow the instructions to apply and attach your CV; this vacancy is being managed by Gemma Thelwell on 0161 9236120. gemma@traveltraderecruitment.co.uk