Overview

Global Head of Marketing – Premium FMCG Brand

Location: London (Hybrid)

Package: Up to £120k pro-rata’d across 3 days a week

Type of role: part-time, 3 days a week

We’re partnering with a rapidly scaling premium consumer brand in the innovative low/no-alcohol drinks space, to find an experienced fractional Global Head of Marketing. This is the most senior marketing position in the business and a rare opportunity to shape a brand that’s redefining its sector internationally.

The Opportunity

Reporting to the CEO, you’ll own the global marketing strategy and lead a small but high-impact team. You’ll combine creativity and commercial acumen to drive awareness, consideration, and sales across multiple markets, with a strong focus on the UK and US.

Key Responsibilities

• Brand Leadership: Define brand positioning, tone of voice, and visual identity while embedding consumer insights into every decision.
• Integrated Marketing: Develop and execute global strategies across retail, on-trade, and D2C channels, ensuring alignment between brand and commercial goals.
• Innovation & Partnerships: Oversee product development, shopper marketing, and strategic collaborations to expand market reach.
• Digital & Content: Lead social, influencer, and digital marketing programs to grow engagement and cultural relevance.
• Team & Budget Management: Manage agencies and freelancers, control the global marketing budget, and report to senior stakeholders.

What We’re Looking For

• 8+ years of senior marketing experience, ideally in FMCG or premium beverages.
• Proven track record of building brands internationally, with strong UK and US market knowledge.
• Expertise in retail and shopper marketing plus owned/earned digital channels.
• Creative yet data-driven leader who thrives in a fast-paced, entrepreneurial environment.
• Confident communicator with experience partnering closely with founders or senior leadership.

Job function

• Marketing, Analyst, and Strategy/Planning

Industries

• Food and Beverage Manufacturing, Beverage Manufacturing, and Food and Beverage Retail