Overview

Head of Marketing (Fractional – 2 Days per Week)
Location: Flexible / Remote

About the Company

I’m representing a leading performance marketing organisation operating at the intersection of data, technology, and consumer engagement. For over two decades, this company has connected major brands with high-quality consumer leads and digital experiences that drive measurable growth.

The Opportunity

This is a strategic and hands-on leadership role for a seasoned marketing professional who can define and deliver a high-impact B2C lead generation and retention strategy. The focus will be on biddable media, CRM, and AI-driven marketing, integrating predictive analytics and automation across the marketing funnel to improve efficiency and performance.

The successful candidate will collaborate closely with Product, CRO, and R&D teams to translate audience insights into actionable strategies that drive acquisition, retention, and customer value.

Key Responsibilities

• Lead and mentor a high-performing marketing team across paid media and CRM.
• Translate behavioural and segmentation insights into targeting, messaging, and creative strategy.
• Champion AI and automation to enhance targeting, creative optimisation, and campaign performance.
• Collaborate with cross-functional teams to align marketing with product and customer experience.
• Identify and scale new channels, partnerships, and opportunities for growth.
• Implement data-driven feedback loops to continuously improve campaign results.

Candidate Profile

• 5+ years’ experience leading B2C marketing teams in fast-paced, data-driven environments.
• Deep expertise in biddable media (Google Ads, Meta, Bing) and CRM automation.
• Skilled in analytics, performance measurement, and marketing technology.
• Strong grasp of AI and predictive analytics applications within marketing.
• Excellent communicator and collaborator, comfortable influencing senior stakeholders.

What’s on Offer

• A fractional leadership opportunity (2 days per week) with flexible working arrangements.
• The chance to shape the marketing strategy of a high-growth, forward-thinking business.
• Work within a culture that values innovation, insight, and measurable impact.