Overview

Role: Head of Marketing

Location: London, Hybrid 4 days in the office

Company

A global organiser of market-leading B2B exhibitions with a legacy portfolio of high-profile events that are globally recognised and highly regarded in the industry. With exciting growth plans underway, this is a fantastic opportunity to join a business with a strong reputation, and a collaborative culture.

Role

We are seeking a Head of Marketing to lead the strategy and execution across an established portfolio. This role offers the chance to shape marketing strategy, drive audience growth, and bring creativity and data-driven thinking to campaigns.

The Head of Marketing will be hands-on, balancing leadership with execution, and will play a pivotal role in the continued success and expansion of the events.

Responsibilities

• Develop and deliver integrated marketing strategies for major B2B events
• Oversee campaign planning, execution, budgets, and performance reporting
• Manage PR, branding, digital channels, and marketing collateral production
• Build and maintain partnerships with media, associations, and industry stakeholders
• Lead on data management, research, and competitor analysis to identify growth opportunities
• Mentor, motivate, and develop the marketing team to drive best practice and innovation

Requirements

• 7+ years within senior management of a B2B marketing environment
• Proven ability to create and deliver effective marketing strategy that drives business growth
• Experience in budget management, with an analytical, data-driven and structured approach to decision-making
• A forward-thinking individual with an expertise on community development, data management and global market experience
• Ability to develop relationships across the business in order to share best practice and enhance team learning
• Proven track record in setting and hitting targets and KPIs with weekly reporting on performance updates

Please send your CV to Jess@caseltonclark.co.uk to be considered for this position. Caselton Clark are a specialist recruitment agency for media, events, exhibitions and conferences.

Note: This job description is provided by Caselton Clark.