Overview

This is an amazing opportunity to head up the Marketing team at a hugely exciting time for the Museum. With a new set of Strategic Priorities to take us to 2030 and beyond, ambitious plans already in progress to redevelop all our exhibition spaces, and a major capital project on the horizon, this is an exceptional career move for a professional marketeer to make a significant impact on the Museum’s future using their skills and experience.

It is a fast-paced role, and while the primary mission of the Marketing team is to support the growth of Museum visitor numbers, your expertise will also be essential across the Museum’s various trading activities. As a registered charity, the Museum relies on strong stakeholder engagement and effective communication to support its purpose and long-term sustainability.

You will be joining a dynamic and engaged team of staff and volunteers. We have a very positive and supportive culture with collaboration, communication and consideration central to our values. We believe work should be fun, each member of the team should be empowered to grow, and that collectively we can achieve so much more.

About Us

Haynes Motor Museum is an Arts Council England accredited museum, a registered charity, one of the leading museums and visitor attractions in the South West and home to the UK’s largest exhibition of cars and motorbikes dating from the present day back to 1898. We welcome over 125,000 visitors annually.

Our Vision

A future where everyone, regardless of age, background, or ability, can explore, understand, and be inspired by the engineering, technology, and design that shape our world.

Our Mission

To fuel a passion for motoring past, present, and future, and transform that passion into a lifelong curiosity for how things work.

Charitable Objective

To conserve our collection and use it to bring automotive heritage to life by exploring how things work, integrating engineering innovation with history and human stories. Through the lens of motoring, we aim to grow meaningful engagement with STEM to inspire the next generation of engineers, innovators, and problem-solvers.

Other Business Activity

In support of the Charity, the Museum also operates a Trading Company which comprises:

• Haynes Heritage Engineering – A commercial classic and modern classic car workshop, MOT facility and restoration centre.
• Conference Department - The Museum has state-of-the-art conference facilities and hosts the full spectrum of corporate and private events for groups.
• Events – The Museum hosts multiple outdoor events including monthly Breakfast Club car meets, Car Boots, Autojumbles, and the John Haynes Classic Car Show.
• Café 750 – The Museum’s in-house grab and go café.
• The Museum Shop.

About you

You will be a dynamic, results driven, hands on marketeer.

It is essential that you have the following skills, experience and approach:

• Experience of planning, creating and delivering action-driving campaigns across multiple channels including digital, social and print.
• A particularly strong focus on digital communications. Specifically organic, paid search and paid digital media platforms including social media and Google Ad Suite.
• The ability to plan and manage CRM activity to the visitor database.
• A creative, proactive mindset with the ability to balance strong process with the agility and awareness to identify and react to opportunities.
• The ability to write single-minded and effective copy across all platforms with the sensitivity to adapt tone and messaging for different audiences.
• A collaborative leadership style with a genuine interest in mentoring, supporting and developing your team (two direct reports and one peer to peer relationship).
• A consummate ability to build relationships and partnerships with all stakeholders and in particular journalists and the wider related media community.
• You will either have a genuine interest in cars and/or heritage motoring or a demonstrable history in a previous role of embracing a new sector and investing time, effort and enthusiasm to swiftly learn about it. Previous visitor attraction experience, whilst not essential, would be great.

Responsibilities of the Role

• Plan, create and execute communications to grow visitor numbers and support the growth of the Museum’s commercial operations. These communications comprise search, online advertising, social and content, the Museum’s website, and PR.
• Utilise audience insights to drive more effective communications with the Museum’s current and future audience groups.
• Work with Leadership colleagues, appropriately skilled Trustees, and external consultants to develop an annual marketing plan.
• Continuously monitor and report marketing performance data in a meaningful way to the Leadership Team and Trustees.
• Work closely with Trading Company departmental managers, guiding them with effective marketing support to help grow each business unit.
• Oversight and lead on search, digital advertising and social agencies, ticketing partners and affiliate marketing programmes.
• Work with the team (including the Head of Design) to create and curate content (copy, imagery and video) which can be utilised across the whole marketing channel mix.
• Write press releases, print material, award entries and online content.
• Develop and maintain close relations with key media and press teams both in the motoring world and more generally at a local, regional and national level.
• Work closely with the Head of Design to ensure that the Museum communicates, engages and presents key messages in a consistent and professional manner.
• Working closely with the CEO and Finance Director, oversee visitor forecasting and develop reports on monthly, quarterly and annual visitor performance.
• Planning, management and tracking of the marketing budget.
• Be an inspiring leader promoting a positive and collaborative environment, supporting and developing the marketing team.
• Confidence in planning, creating and delivering marketing campaigns across multiple channels, principally digital.
• Ability to do this with a small internal team, with limited external agency support.
• Ability to prioritise tasks and manage time and resource.
• Ability to analyse data and derive insights to create effective communication plans.
• Ability to lead and develop a small but highly motivated internal team.
• A confident and effective copywriter.
• Excellent interpersonal and communication skills, with the ability to build and maintain positive relationships with a wide range of stakeholders.
• Understanding of issues relating to UK GDPR requirements.
• Good IT skills and comfortable with all Microsoft Office software.
• 3 - 5 years’ similar marketing or agency experience at management level.
• 29 days holiday (increasing in line with service)
• An extra day off for your birthday
• Free on-site parking
• Staff discounts in the on-site café and gift shop
• Free entry into the Museum for you and your family
• Ongoing training and development

Salary

£45k - £55k per annum, depending on experience.

Location

The Museum is based in Sparkford, Somerset BA22 7LH, just minutes off the A303, the main trunk road to the South West. Hybrid working available.

Contract

Full time, 40 hours per week with occasional weekend working required to support events and support the Duty Manager rota.

Next Steps

Please submit your application and any enquiries to Natalie Mackay at natalie.mackay@haynesmuseum.org

Please enclose a CV along with a covering letter (no longer than 2 pages) explaining how your personal skills, qualities and experience provide evidence of your suitability – and your passion – for this role.

Closing date for applications 10th October 2025.

Applications and interviews are being shortlisted on a rolling basis, so get in touch ASAP to avoid disappointment.

Equality of opportunity

We are committed to equality of opportunity for all staff and applications from individuals are encouraged regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief and marriage and civil partnerships.